Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book. More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.

1. READ OUT LOUD
THE STORY BEHIND
MANCHESTER
UNITED
EVERYONE IS PART OF THE TEAM

2. BEFORE YOU START….
please look into your camera and tell
us slowly your name, city and
country… Then you can start reading
this paragraph out loud… Have fun!

3. Manchester United will continue to do
its best to involve its fans with the club.
“The world tours are always a great
preparation for the new season and it is
a wonderful experience for our players
and crew to be able to play against

4. local clubs on other continents. We
will also continue to experiment with
online tools in order to create the
optimal sports experience for our fans.
The most important aim is to ensure
that everyone remains involved.

5. From the man who hasn’t missed a
match in 30 years, to the woman in
Hong Kong who sets her alarm at 4
a.m. to see a match.”

6. - END OF RECORDING-