Publishing product content is difficult, especially if you are running a multi-store operation. Some parts of the process can be automated, and others can be accelerated by applying various efficiencies. Workflow is a tool that drives efficiency with automated task notification, permissions allowing for approval or denial of changes, and, ultimately, powerful centralization.

1. Workflow Drives PIM Productivity
The What, How, and Why of Using Workflows with Product Information Management 1
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2. “
”
The sequence of steps involved in moving
from the beginning to the end of a working
process.
Merriam-Webster’s Dictionary
The Definition of Workflow
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3. Three Common Workflows
• Product content workflows are unique to each business, but there are 3 basic
types.
1. New Product Workflow
• Simplifies the complexity of brining departments together for product launches
2. Content Update Workflow
• Tracks changes made to product content and notifies authority for approval or denial
3. Channel Introduction Workflow
• Allows organizations to get required information to retailers
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4. New Product Introduction Workflow
• Connects Departments
• Automatic notifications prompt new content creation, editing, and approval
• Facilitates Communication
• Drives Productivity
• Product content creation process speeds up and quality improves
• New product time to market decreases
• Increases Teamwork and Team Spirit
• Happy workers are productive workers
• What was previously months’ worth of work is finished in days or hours
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5. Content Update Workflow
• Product Content Quality
• Ensures product data is accurate and up-to-date
• Ensures digital assets, like images, are updated when changes are made
• Approval Requests
• Speeds up changes that need to be made frequently
• Maintains data quality by allowing incorrect changes to be blocked
• Brand Message
• Ensures continuity across all sales channels
• Keeps customers informed with accurate, up-to-date information
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6. Channel Introduction Workflow
• Centralization
• Simplifies accumulating required content for new retailers
• Missing content is identified and prompts are sent to ensure completeness
• Optimization
• Facilitates ensuring content meets retailer-specific requirements
• Rules are set within workflows to ensure specifications are met 100%
• Organization
• Sets deadlines and automatically prompts initiation of tasks
• Tasks begin only when required prior work is completed satisfactorily
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7. Benefits of Workflow 7
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IMPROVED TEAM
COLLABORATION
NO MISSING
PRODUCT DATA
PRODUCTS
PUBLISHED FASTER
MORE ROBUST
PRODUCT PAGES

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