Breakfast & Brains, September 2012- Emi Gal

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Breakfast & Brains September 2012

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Breakfast & Brains, September 2012- Emi Gal

  1. 1. MEASURING CAMPAIGN SUCCESS IN A CROSS-DEVICE WORLD
  2. 2. STATS**Google report, August 2012
  3. 3. A BIT OF HISTORY Reach GRP CTR CTR / Engagement
  4. 4. THE PROBLEM Reach GRP CTR CTR / Engagement
  5. 5. THE SOLUTION Brand recall Engagement Reach
  6. 6. REACHSHOWS THAT THE TARGET AUDIENCE WAS DELIVERED
  7. 7. ENGAGEMENT PROVES THAT THE VIEWER ACTUALLY PAID ATTENTION TO THE AD
  8. 8. BRAND RECALLTELLS YOU WHETHER THE AD MADE A DIFFERENCE OR NOT
  9. 9. HOW DO YOU GENERATE ENGAGEMENT AND MEASURE BRAND RECALL ACROSS DEVICES?
  10. 10. CROSS-DEVICE INTERACTIVITY
  11. 11. UNIFIED REPORTING DASHBOARD
  12. 12. SOME MORE RESEARCH STATS
  13. 13. INTERACTIVE VIDEO ADS ARE VIEWED LONGERSource: Mediamind
  14. 14. INTERACTIVE ADS GENERATE 267% HIGHER BRAND RECALL THAN NON-INTERACTIVE ADSSource: Skopos, September 2012
  15. 15. THANKS!We look forward to hearing from you.Emi Gal Anna Tracey Paul GidleyCEO VP Sales Director of Agency Salesemi@brainient.com anna@brainient.com paul@brainient.com+44 778 721 2915 +44 7715 169694 +44 7772 387583www.brainient.com www.brainient.com www.brainient.com

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