The document discusses measuring campaign success across devices and introduces Brainient as a solution. It notes that traditional metrics like reach, GRP, and CTR do not prove engagement or brand recall. The solution involves generating engagement and measuring brand recall across devices using cross-device interactivity and a unified reporting dashboard. Research shows that interactive ads are viewed longer and generate significantly higher brand recall than non-interactive ads.

1. MEASURING CAMPAIGN SUCCESS IN
A CROSS-DEVICE WORLD

2. STATS*
*Google report, August 2012

3. A BIT OF HISTORY
Reach
GRP CTR CTR / Engagement

4. THE PROBLEM
Reach
GRP CTR CTR / Engagement

5. THE SOLUTION
Brand recall
Engagement
Reach

6. REACH
SHOWS THAT THE TARGET AUDIENCE WAS DELIVERED

7. ENGAGEMENT
PROVES THAT
THE VIEWER
ACTUALLY PAID
ATTENTION TO
THE AD

8. BRAND RECALL
TELLS YOU WHETHER THE AD MADE A DIFFERENCE OR NOT

9. HOW DO YOU GENERATE ENGAGEMENT AND MEASURE
BRAND RECALL ACROSS DEVICES?

10. CROSS-DEVICE INTERACTIVITY

12. UNIFIED REPORTING DASHBOARD

13. SOME MORE RESEARCH STATS

14. INTERACTIVE VIDEO ADS ARE VIEWED LONGER
Source: Mediamind

15. INTERACTIVE ADS GENERATE 267% HIGHER BRAND
RECALL THAN NON-INTERACTIVE ADS
Source: Skopos, September 2012

16. THANKS!
We look forward to hearing from you.
Emi Gal Anna Tracey Paul Gidley
CEO VP Sales Director of Agency Sales
emi@brainient.com anna@brainient.com paul@brainient.com
+44 778 721 2915 +44 7715 169694 +44 7772 387583
www.brainient.com www.brainient.com www.brainient.com