Breakfast & Brains, February 2012-Emi Gal

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Breakfast & Brains, February 2012-Emi Gal

  1. 1. MAKING VIDEO ADVERTISING MORE EFFECTIVEEmi Gal | @emigal | www.brainient.com
  2. 2. WHO ARE WE? Founded in Romania in 2009 HQ in London, R&D in Bucharest Raised $2.6M in funding Customers in 6 marketsEmi Gal | @emigal | www.brainient.com
  3. 3. WHAT WE’VE LEARNTEmi Gal | @emigal | www.brainient.com
  4. 4. 1. VIDEO ADS WILL BECOME MORE RELEVANT Old world: assumption-based buying, every quarter TV: One generic ad 18 - 30 Males New world: data-based buying, Online, Mobile, in real-time Tablets, IPTV Uniquely identify Personalise ads each impressionEmi Gal | @emigal | www.brainient.com
  5. 5. 2. VIDEO ADS WILL BECOME MORE INTERACTIVE. BRAINROLLS.Emi Gal | @emigal | www.brainient.com
  6. 6. INTERACTIVE PRE-ROLLS GENERATE 300% HIGHER CTRS THAN STANDARD PRE-ROLLS.Emi Gal | @emigal | www.brainient.com
  7. 7. INTERACTIVITY IS EXPANDING TO SECOND SCREENS Connected TV iPadEmi Gal | @emigal | www.brainient.com
  8. 8. 3. VIDEO WILL BE USED TO GENERATE SALES Old world: TV Eye-balls & reach Lean-back New world: Online, Mobile, Tablets, IPTV Lean-forward, engaged Sales & PerformanceEmi Gal | @emigal | www.brainient.com
  9. 9. ZAPPOS INCREASED SALES BY 30% JUST BY PUTTING VIDEOS ON THEIR PRODUCT PAGES.Emi Gal | @emigal | www.brainient.com
  10. 10. PERSONALISED VIDEO RETARGETING GENERATES SALES. BRAINADS. UserEmi Gal | @emigal | www.brainient.com
  11. 11. PERSONALISED VIDEO ADS IN REAL-TIME BASED ON DATAEmi Gal | @emigal | www.brainient.com
  12. 12. BRAINADS GENERATES, ON AVERAGE, 3% CTRS AND 8% CLICK-TO-SALE CONVERSION RATES.Emi Gal | @emigal | www.brainient.com
  13. 13. WRAPPING UP - WHAT WE SHOULD EXPECT FROM VIDEO ADVERTISING IN 2012 RELEVANCY INTERACTIVITY SALES targeting and creative second screen personalised video retargetingEmi Gal | @emigal | www.brainient.com
  14. 14. ONE MORE THING. WE’D LOVE TO HEAR ABOUT YOUR THOUGHTS ON VIDEO ADVERTISING.Emi Gal | @emigal | www.brainient.com
  15. 15. THANKS! Have a brainy day.Emi Gal | @emigal | www.brainient.com

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