Scrolling Beyond Binaries: Exploring social media use amongst young LGBTIQ+ Australians
1. Scrolling Beyond Binaries:
Exploring social media use amongst young
LGBTIQ+ Australians
Brendan Churchill
University of Tasmania
brendan.churchill@utas.edu.au
@brenchurchill
Brady Robards
University of Tasmania
brady.robards@utas.edu.au
@bradyjay
#TASA2016
Ben Hanckel
Sonja Vivienne
Paul Byron
Commissioned Artwork by Alyssa Smedley, Horrible Horris Designs
2. BACKGROUND
For queer and gender diverse people, the internet can be
used for:
• coming to terms with a sense of self (Hiller et al. 2010;
Taylor et al. 2014; Hanckel & Morris 2014);
• connecting with like-minded others (Russell 2002);
• participating in civic life (Vivienne 2016);
• finding sexual health information (Mustanski, Lyons &
Garcia 2010); and
• dating or hook-ups (Light, Fletcher & Adam 2008; Roth
2014)
Growing body of literature on the ‘risks’ associated with
social media use amongst young people (broadly) in relation
to…
• bullying (Nilan et al. 2015);
• privacy (Marwick & boyd 2014);
• sexting (Albury & Crawford 2012; Albury 2015);
• sharing sexual health information (Byron, Albury &
Evers 2013); and
• predation (boyd & Hatgittai 2013)
3. THE SCROLLING BEYOND BINARIES PROJECT
How do young LGBTIQ+ people in Australia use digital social media?
• For communication?
• For maintaining existing relationships? (Family, friends, romantic and/or sexual
partners, peers, co-workers)
• For creating new relationships? (Friendships, romantic and/or sexual
partnerships, and mentorships)
• For finding out information? (On sexual identity, on sexual health, on local
community, on queer culture)
What forms of social media are young queer people in Australia using to establish a
sense of connection and community, especially in areas outside the major cities?
What is the relationship between young queer people’s social media use and their
health and well-being? (Including mental health and sexual health)
Can a sense of connection or community fostered through the internet help to
mitigate against the effects of homophobia, rejection, isolation and exclusion?
4. APPROACH
• Mixed methods study – two phase project
• Phase One: Survey
• Sample: Young LGBITQ+ Australians, 16-35 years of age
(n=1387)
• Data Collection Period: June – November 2016
• Recruitment: Facebook, Instagram paid advertisements;
targeted approaches to schools in rural Australia via school
networks; targeted approaches to LGBITQ+ health services and
networks (e.g. Twenty10, Working It Out)
• Four components:
1. Social media use–social media platforms, motivations,
connecting with who, time spent using, use over time
2. Community/Sense of belonging
3. Health and well-being–SF-8, sexual health, mental health,
experiences of harassment, etc.
4. Social and demographic data
8. SELF-ASSESSED HEALTH STATUS
(LOWER SCORE = BETTER HEALTH)
0 0.5 1 1.5 2 2.5 3 3.5 4
National Health Survey Sample
SBB Sample
SBB - Lesbian, gay or homosexual
SBB - Bisexual
SBB - Queer
SBB - Different Identity
16-24 25=34
9. SELF-ASSESSED HEALTH BY PLATFORM0 0.5 1 1.5 2 2.5 3 3.5 4
Facebook
Instagram
Twitter
Snapchat
WhatsApp
Tumblr
Reddit
YouTube
Tinder
Her
Grindr
Scruff
OkCupid
Hornet
Pinterest
LinkedIn
10. SELF-ASSESSED HEALTH BY PLATFORM0 0.5 1 1.5 2 2.5 3 3.5 4
Facebook
Instagram
Twitter
Snapchat
WhatsApp
Tumblr
Reddit
YouTube
Tinder
Her
Grindr
Scruff
OkCupid
Hornet
Pinterest
LinkedIn
11. USEFULNESS OF PLATFORMS FOR INFORMATION ON SEX,
SEXUALITY AND GENDER (LOWER SCORE=MORE USEFUL)
0
1
2
3
4
5
6
Facebook Instagram Twitter Tumblr Redit YouTube Tinder Her Grindr Scruff
Urban Regional Rural
12. USEFULNESS OF PLATFORMS FOR INFORMATION
ABOUT LGBTIQ+ COMMUNITIES IN AREA
0
1
2
3
4
5
6
Facebook Instagram Twitter Tumblr Reddit YouTube Tinder Her Grindr Scruff
Ubran Regional Rural
13. CONCLUSIONS/TRAJECTORIES
• Different platforms serve different functions for LGBTIQ+ young
people, and can afford specific cultures and ‘queer ecosystems’
(Cho 2015)
• Platforms for information/culture: Tumblr, subreddits,
YouTube channels = safe digital spaces?
• Local physical communities: Facebook
• So much more to be done…
• Tumblr as queer ecosystem
• Dating and hook-up apps
• Regional/urban
• Past digital media (LiveJournal, MySpace)
• Phase 2: 23 interviews already done, 140+ volunteers
scrollingbeyondbinaries.com
@bradyjay @brenchurchill
Editor's Notes
Examining this pattern further, we find that there is a significant association between ’hook-up apps’ and self-assessed health. Those who use ‘hook-up apps’ such as Tinder, Her, Grindr, Scruff and Hornet all have lower mean scores on health self-assessment question and thus rate their health as better than those who do not. Why? Unsure. These data here cannot explain the casual factors behind this but we hypothesis and suggest that those who use ’hook-up apps’ have more sex, which in turn leads to better health and well-being or alternatively….something about expressions of identity....