Bluecadet interactive worksheet

1. RESPONSIVEDESIGN:BEYONDTHESCREENCreating interactives that are location, time, preference and skill responsive
BRAD BAER Bluecadet | EMILY FRY Peabody Essex Museum | DANIEL DAVIS Museum of the American Indian
1. Who are they? (Audience)
Example: Pekarik/Mogel IPOP Types
Main Persona: _____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
Top Goals: _____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
Attraction:
2. How do they want it? (Format)
Example: La Invencion Concreta Website & Rijksmuseum Website
Focusing on the specific format they prefer receiving new information. One example might be viewing
images as opposed to text, another might be viewing it via a tablet as opposed to a projection.
Idea Person:
Likes to read
People Person:
Attracted to personal and
emotional connection
Object Person:
Loves to look at artifacts
and their descriptions
Physical Person:
Likes to do things
1
2
3
What format:
Technology supplied by: Accessibility:
Dwell Time:
Language Localization:
< 1
Minute
3-5
Minutes
5+
Minutes
1-3
Minutes
Museum’s Visitor’s Both ADA Vision Hearing Autistic
Choose Toggle Respond
#BEYONDTHESCREEN

2. 3. When do they want it? (Time & Location)
Example: Dallas Museum of Art, Foursquare, FieldTrip, PumaTrak, iBeacon
Allowing visitors to experience something on their own time. This could mean dwell time (how long they
spend at a specific piece) or what time of day they want to interact with something.
At what point:
What Technology:
Infrastructure:
LED/Infrared Triangulation
Radio Frequency
Bluetooth Low Energy / Beacons
Node Systems
WiFi Slam
2. What do they want? (Content)
Songza, Despicable Me: Minion Rush, Smithsonian Jorney Maps
Individually curating offerings based on specific preferences
Preferences, Skills, Interests, & Motivations
><BEFORE AFTER
Location-based Technologies:
Check-ins
Push Notifications
Comment Aggregators
Other
Parent and small child Adolescent Adult Older Adult
#BEYONDTHESCREEN