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THE SCIENCE OF SERIAL: 10 Takeaways from nPr’s storytelling sensation

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This presentation was given by Creative Director, Brad Baer, as part of the "Ignite" session at MCN 2015 in Minneapolis, MN.

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THE SCIENCE OF SERIAL: 10 Takeaways from nPr’s storytelling sensation

  1. 1. THE SCIENCE OF SERIAL: 10TAKEAWAYSFROMNPR’SSTORYTELLINGSENSATION BRAD BAER Creative Director, Bluecadet @Bluecadet / @Craftedaction
  2. 2. Whowouldyourather curateashowaround? #igniteMCN#MCN2015
  3. 3. #igniteMCN#MCN2015 • HasspentmostofhislifeasanomadaroundEurope • Rentsaroomin ahousewithotherunprovenartists • Particularlyenjoyspaintingpicturesofhisbedroom • Friendsdescribehimasalittleweird andeclectic • Eventuallydiesbeforeachievinganysortoffame PersonA:
  4. 4. #igniteMCN#MCN2015 • High-schoolagedstudent • LivesjustoutsideofBaltimore • VisitsMosqueregularlywithParents • Spendstimesmokingandhangingoutwithfriends • HasaKoreangirlfriendbutbrokeupwithher PersonB:
  5. 5. Greatstorieshappento thosewhocantellthem. #igniteMCN#MCN2015
  6. 6. • HasspentmostofhislifeasanomadaroundEurope • Rentsaroomin ahousewithotherunprovenartists • Particularlyenjoyspaintingpicturesofhisbedroom • Friendsdescribehimasalittleweird andeclectic • Eventuallydiesbeforeachievinganysortoffame VincentVanGogh #igniteMCN#MCN2015
  7. 7. • High-schoolagedstudent • LivesjustoutsideofBaltimore • VisitsMosqueregularlywithParents • Spendstimesmokingandhangingoutwithfriends • HasaKoreangirlfriendbutbrokeupwithher AdnanSyed #igniteMCN#MCN2015
  8. 8. #igniteMCN#MCN2015
  9. 9. 5 million downloads quickerthananyotherpodcast(Apple) 40 million downloads in2014alone(Apple) 80 million total downloads asofsummer2015(Apple) $11,103.86 raisedforHaveMinLeescholarshipfund asofsummer2015(Apple) 30,000+ members Onareddit.comsubreddit ` Graphics by Michelle Rial / The Bold Italic #igniteMCN#MCN2015
  10. 10. TheScienceofSerial 10LessonsonStorytelling #igniteMCN#MCN2015
  11. 11. 1. Startwithaquestion/Makeitrelatableandpersonal I just want to point out something I'd never really thought about before I started working on this story. And that is, it's really hard to account for your time, in a detailedway,Imean. -SarahKoenig “ #igniteMCN#MCN2015
  12. 12. 3. Balancetimelessthemeswithcurrentissues Graphics by Michelle Rial / The Bold Italic #igniteMCN#MCN2015
  13. 13. INTERVIEW WITH A CONFUSED SARAH, VISUALIZED Graphics by Michelle Rial / The Bold Italic 4. Don’tbeafraidtohaveapersonalityandprovidedifferentperspectives #igniteMCN#MCN2015
  14. 14. Graphics by Michelle Rial / The Bold Italic 5. Developyourcharactersbyintroducingquirksandhabits #igniteMCN#MCN2015
  15. 15. Ilearnedstorytellingfrommy Rabbi.IthoughtIhad inventedthistechniquebutIt turnsoutmyrabbiusedit,as doeseverypreacherevery Sunday. -IraGlass “ 6. Paceyourstorylikeachoreographeddance #igniteMCN#MCN2015
  16. 16. 7. Consideryouraudience’scomfortandlearningstyle #igniteMCN#MCN2015
  17. 17. 8. Provide/encourageopportunitiestoextendtheexperience #igniteMCN#MCN2015
  18. 18. #igniteMCN#MCN2015 9. Giveyouraudienceareasontoevangelizeandriff
  19. 19. Cartoon by David Sipress / The New Yorker #igniteMCN#MCN2015 10. Endonaquestion.Noteverythinghastohaveaperfectfinish
  20. 20. ThankYou. THE SCIENCE OF S E R I A L #igniteMCN#MCN2015
  21. 21. THANKS! BRAD BAER Creative Director, Bluecadet @Bluecadet / @Craftedaction

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