1. 10 Reasons to Engage with
The Axcess Group

2. One…
Local advertising is the "Last
Frontier” for generating truly
incremental revenue.

3. Two…
The decline of other local legacy
advertising is creating
an "ad vacuum" in your market.

4. Three…
Most TV stations simply
do not have the resources to
produce high quality multimedia
ad content.

5. Four…
Ad concepts that run on all of your
platforms are the most compelling
for the client and generate
effective results.

6. Five…
Salespeople sorely need more than
"just numbers" to create
solid client relationships that
generate superior shares and
repeat business.

7. Six…
Axcess has delivered over $750
million in incremental revenue
for TV stations across the country,
in large, medium and small markets
alike.

8. Seven…
Axcess’ creative services provide
all the components necessary to
develop a long term advertising
strategy that can run on all ad
platforms.

9. Eight…
Axcess generates the fee
for its services based on
a Year One percentage
of the initial ad spend.

10. Nine…
Axcess coaches your staff
through the entire process,
including prospecting, presenting
and securing the critical client
seminar.

11. Ten…
Client/Station relationships that
were initiated by Axcess’ work have
become permanent and profitable
ones in countless locations across
the country.

12. RED
OCEAN…
BLUE
OCEAN…
Axcess is “Blue Ocean”…
B
Make
the
competition
irrelevant
Create
&
capture
new
demand
Create
new
uncontested
market
space
Beat
the
competition
Exploit
existing
demand
Compete
in
existing
market
space