Blogs did not replace mainstream media as initially thought but they have become a serious business. There are over 150 million blogs and they have recently undergone redesigns. Blogs are strategically and culturally important as influential media. The BBC's blog platform is important to support these influential blogs.

1. Blogs didn’t fulfil their promise (the social networks did that for them) They didn’t replace the mainstream media But they did become a serious media business there are over 150 Million of them and they’ve just gone through a wave of redesigns they’re strategically and culturally important they’re influential so the BBC’s blogs platform is important

2. I want a layout that will support really big pictures (because people like really big pictures) HuffPo

3. I want to be able to push really catchy content in a slightly cynical way to drive reach Mashable Mashable

4. I’d love a way to rotate current and popular content automatically engadget

5. How about a carousel? TechCrunch

6. Flexible templates that allow me to bust the grid for special content Tumblr, Posterous, Wordpress

7. Clever ways to curate content from the archive with lists… engadget again

8. … and grids Mashable again

9. Ways to make the community visible

10. And (this is probably the most important bit)… … a frictionless production platform that supports… spontaneity… mobile and remote publishing… live content… All media types… Tumblr again… curation…

11. Steve Bowbrick [email_address] @bowbrick