2. Alexandre BONNEMAIN!
!
Associate - Business Development!
A complementary association of expertise and competences !
… based on 18 years of experience with key economic players and advertisers from the sporting world!
… combined with methodology, common professional interests and objectives!
… to provide creative and rational solutions for advertisers who wish to optimize their events and communication!
strategy.!
!
!
!
Laurent CRESPEAU (Founder MPH Factory)!
!
* C.I.A. (Centre International de l Automobile) – Project Manager – 3 years!
* Promocourse International Agency – Project Manager – 1 year!
* ORECA – Marketing, Sponsoring & Events Manager – 7 years!
* Creation of MPH Factory agency - 2007!
Laurence DESMOUSSEAUX!
Media & Press relations!
+ 4 staffs : Logistic, technical coordination, project assistant !
Jason BUTTIER!
Community Manager!
Chantal DOITRAND!
F1 Hospitality senior Manager!
who
are
we
?
3.
!
!!
!
!
! ! !!
!Because it is only with fresh ideas that your events and brand !
!will appear genuinely different and truly premium!
!!!
!
Fresh ideas!
our
claim
?
5. TAG HEUER
2009/10/11/2012 – Barcelona
Design of « TAG Heuer F1 & GT Driving School » program.!
Technical, logistic and driving management (track, content, catering, hotels,
restaurant, shuttles…)!
!
3 Formula One, 6 GT/supercars, 6 Formula 3, 14 technical staff!
!
4 to 9 events/year – 12 to 18 drivers/day – 2 days program/group!
LOTUS-F1 team
2010/2011/12 – Budapest & France (Paul
Ricard)
PR /Marketing program for LOTUS F1 GP Team!
!
Overall coordination of F1 content, Formula Renault, dedicated staff … !
3 Formula 1, 1 F1 three-seater, 7 Formula Renault, 18 technical staff!
!
9 to 12 events/year – 24 drivers/day !
6. RENAULT F1 Team
Sochi – Moscow
RENAULT F1 Team
St Petersburg
Set-up an event/show to allow Russian Prime Minister Vladimir PUTIN to
test a Formula One car in safe conditions at a military airport!
Management of all logistics and technical aspects, 5 cars, 8 dedicated
staff!
Mission: set-up and manage all logistics and technical elements for a
show in the streets of Sochi and Moscow!
Management of the entertainment program, local suppliers, specific
authorizations, safety, transport of material/equipment…!
7. JOHNNIE WALKER
Lapland / Finland
Multi-activity incentive in Lapland!
Customer : Trajecting Agency!
80 VIPs / 3 days / -22°C !
Program design, management of local suppliers!
(driving, dog sleighs, snow bike, VIP co-driving hot laps, safety driving
…), accommodation, catering, shuttles… !
INFINITI
Paul Ricard / Monaco
INFINITI ULTIMATE PERFORMANCE DRIVING DAY!
!
50 worldwide TOP VIP (media, retailers, FOB…)!
!
Guest stars : S Vettel, D Coulthard, S Buemi!
!
Multi-driving workshops (Hot-laps, Drifting & Slalom, Driving
experience) and F1 three-seater experience!
!
Fleet of 15 cars and 4 prepared cars, 25 INFINITI shuttles, 10 driving
instructors, 4 hostess, 31 shuttles drivers, 5 F1 mechanics!
!
8. RED BULL
Magny-Cours F1 track
Media/consumer and FOB event with Jean-Eric Vergne!
!
50 guests!
!
+ additional Go-kart challenge!
!
Mission : global coordination of the F1 experience, logistic coordination
(transfers, catering, suppliers, security…)!
RUSSIAN HELICOPTERS
Paul Ricard F1 track
VIP F1 Driving Experience!
!
Company involved in F1 – Sponsor of Caterham F1!
!
Content : set-up of the full program (track booking, hotel coordination,
transfer management, driving program, specialized staff, briefing,
branding of the fleet and VIP areas..)!
!
7 Formula Renault, 3 Formula One, 1 three-seater F1, 2 GT cars, 4
hostesses, 6 driving instructors, 3 F1 engineers, 12 mechanics…!
9. BENTLEY USA
Paris
Mission : set-up a Bentley Touch program for all US retailers
visiting the Paris Auto Show!
5 days – 90 guests!
!
Venues: Hotel Lutetia – Fouquet s restaurant – Ladurée
restaurant –Eiffel Tower private dining room – Automobile
Club de France!
Management of hostesses, shuttles, gifts … !
!
MERCEDES BENZ
Paris & Reims
Media Event - Touristic Trip – 2 days - 18 guests!
During Grand Prix de l Excellence Automobile – Reims (Capital city
of Champagne)!
!
8 cars : only convertible cars – cars from 1955 to 2010!
2 cars from Mercedes Museum from Stuttgart!
!
Mission : Road-book set-up and printing, restaurant, hotel and
photo-shoot coordination, Gala diner at the Pommery Champagne
Domain!
10. VOLKSWAGEN
Monaco
Customer Event - Touristic Trip – 2 days - 60 guests!
Departure : Monaco Hotel and trip to the mythic Col du Turini !
!
17 cars : Vintage convertible cars – cars from 60 s and 70 s!
MG, Triumph, Alfa-Romeo, Porsche, Mustang, Lotus!
!
Mission : Road-book set-up and printing, restaurant & hotel
booking, photo-shoot coordination, Gala diner at Le Virage
Restaurant in Monaco..!
NISSAN West Europe
France/Germany/Belgium/Switzerland
Brand Event dedicated to consumer/owner !
50 cars : Z and GTR cars only – 100 people!
European market!
!
Mission : global coordination, road-book management, Hotels
booking, medical/emergency team, 7 staff…!
!
4 countries in 4 hours!
11. MONTE-CARLO NEW ENERGY RALLY!
!
Because green motorsports is more than just an idea: it is
reality. !
!
This OFFICIAL FIA race takes place on the roads that formed the
Monte Carlo Rally legend. Be a part of the change and awareness :
a distinctive communication angle.!
!
Only with hybrid, hydrogen or electric cars!
3 days event !
A very rare occasion to be part of a official race!
MICHELIN
LE MANS 24 HOURS
450 guests - 32 groups (6 to 30 guests/group)
10 days event
Global Coordination :
7 hotels, 1 Glamping, 1 castle, 15 shuttles, 15 hostesses, 20 shuttle
drivers, helicopter transfers, tickteting, motorsport and technical
workshop management - Global staff : 45 people
