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1. New to Internet Marketing?
Decide and Focus, or Quit!

2. When you first get involved with Internet Marketing you'll
discover there are unlimited opportunities for income. For
example, there is the GoogleCash opportunity where you
simply direct the traffic clicking on your ads to a
merchant's website and collect an affiliate commission. Or,
you might choose to build a content-rich theme site over a
period of many weeks and use it to earn Adsense income
and to earn affiliate income. Or build dozens of "quick and
dirty" Adsense sites in hours. Or you can build mini-sites
for affiliate marketing. Or you can blog for money. You
could profit from ebay in a variety of ways. You could
write an information product, or choose to sell physical
products. And this is only a partial list! Internet Marketing
has something to suit (almost) everyone.

3. But the reality is that each opportunity probably calls for
you to learn more than just one skill, and buy and learn
more than just one software tool. For example if you
choose to get involved with the Adsense opportunity you
can end up using a keyword research tool to identify
keywords to focus on, an HTML editing tool to build your
site, graphics software to build the graphic header, the
blog and ping technique with a junk blog to get indexed in
a hurry, RSS to build-up the content on your site, perhaps
a separate good quality blog to improve your rankings in
the search engines, perhaps another software tool to build
a site map, and so on. The different Internet Marketing
opportunities have their own Tools of the Trade!

4. For each of these tools you need to research which one to
use; buy it; learn how to use it; then to put into practice.
Some individual tools, for example some of the
sophisticated software to make automatic post to blocks
have quite a steep learning curve, and it can genuinely
take many hours simply to become familiar with the
software, and many more to understand how to apply it
correctly.

6. The solution is simple but unfortunately contrary to
human nature (at least for many of us). It requires four
steps:

8. Make the decision. Make it logically .... then test to see
how your gut feels about it. When it feels right, commit. I
mean, FULLY commit.

10. And while you are pursuing the opportunity discipline
yourself not to pursue or even explore different Internet
marketing opportunities. Unless you know you have
superb discipline this means you do not read e-mail's,
newsletters, or sales pages from gurus promoting products
that do not relate directly to your opportunity; and do not
even read e-mail's, newsletters, or sales pages promoting
improved versions of products that are supposed to be
improvements on those products you are already using in
pursuit of your opportunity. Make what you have, work.

12. Just as important, you will actually have mastered the
individual skills involved in the opportunities you pursued
to completion; this contrasts nicely to having only a
fingertips grasp of a variety of different tools and
techniques, as is the inevitable outcome if you fail to
focus.

13. In Internet Marketing, this mastery has rewards; you can
repeat your success more quickly. You can outsource tasks,
from a position of complete proficiency (always a good
position from which to outsource). And you can usually
transfer some or all of the skills to another Internet
Marketing opportunity in such a way as to make success
in the new arena more certain, and more speedy. Not a
bad combination!

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