Title: MKT 441 Week 4 Individual Measurement Scales Paper Sample content: Measurement scales Paper MKT 441-Marketing Research Introduction When a questionnaire is not designed by keeping in all the four types of number categories, the result is not a standard one. With such a flawed questionnaire the organization cannot find the needed things. To make the quantitative data meaningful to human readers, four categories of data have to be integrated carefully. These are: a) nominal numbers, b) ordinal numbers, c) interval scaled numbers, and d) ratio-scaled numbers. We can now look at these types. Qualitative Data The non-numerical data that are expressed in words and sentences can be termed as qualitative data. Qualitative data can be processed from the comments of individuals. However, this type of data can be transferred to numerical form and can be either nominal or ordinal. Much care has to be used in this case. Nominal Data There are traditional rues of assigning numbe

1. MKT 441 Week 4 Individual Measurement Scales Paper
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2. MKT 441 Week 4 Individual Measurement Scales Paper
Sample content:
Measurement scales Paper MKT 441-Marketing Research Introduction When a
questionnaire is not designed by keeping in all the four types of number categories,
the result is not a standard one. With such a flawed questionnaire the organization
cannot find the needed things. To make the quantitative data meaningful to human
readers, four categories of data have to be integrated carefully. These are: a)
nominal numbers, b) ordinal numbers, c) interval scaled numbers, and d) ratio-
scaled numbers. We can now look at these types. Qualitative Data The non-
numerical data that are expressed in words and sentences can be termed as
qualitative data. Qualitative data can be processed from the comments of
individuals. However, this type of data can be transferred to numerical form and
can be either nominal or ordinal. Much care has to be used in this case. Nominal
Data There are traditional rues of assigning numbers to object, idea or behavior
used in a research. However, in most cases these numbers are entirely arbitrary.
When we measure t
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