1. From 2012 to 2014
Mahmoud M. Abdelghany Selim
Senior Marketing Specialist
LOCAL INITIATIVES
2. Fajita Festival 2014
The objective of the
promotion was re-hitting the
fajita range with a very
tempting promotion by
giving customers a free
choice from the most
popular sandwiches.
On ordering any of Grande
Fajita meals in Medium or
Mega size, you get one of
fajita sandwiches or Big deluxe
for free.
3. Fajita Festival 2014
PSD Before
10
PSD During Promo
34
In addition to 12 PSD of free
Fajita sandwiches
Period From
2-10-2014 to 20-10-2014
4. HALA FEB PROMOTION 2014
Celebrating Kuwait
national days, we
launched a raffle draw
promotion giving out 2
coupe Mini-Coopers in
addition to many other
prizes of top notch
devices.
5. MORNING TREAT 2014
Instead of 800 fils,
customers may get their
coffee with a piece of
cinnamon and raisin pie
for only 600 fils in some
choses restaurants
during the morning
period.
Trial for breakfast
6. FREE SANDWICH PROMO 2013
Aiming at increasing our
transactions, we
launched a short
promotion where
customers get one of
the most favorite
sandwiches for free with
any Large meals.
Management direction
Sales Transactions
Growth 6.3% 5%
7. HALA FEB PROMO 2013
Aiming at increasing our
transactions, we
launched a short
promotion where
customers get one of
the most favorite
sandwiches for free with
3 KD purchases and its
folds.
Average
Check
Growth 7%
8. HARLEY DAVIDSON 2013
On every purchase of
large meals, customers
get a chance to win
from many prizes and
the grand prize was a
Harley Davidson
Motorbike.
Large meals
Growth 11%
9. GAMING PROMO 2012
With every Purchase of
a large meal, customers
get a chance to win a
full gaming set that
includes a gaming
chair, XBOX 360 & TV.
