Public Mobile focuses on digital and social media marketing with SEO and paid search advertising. The website provides inexpensive cell phone plans with no contracts or credit checks, targeting newcomers, youth, and those with tight budgets or savings goals. However, the site lacks modern design, information about the company, and media coverage. Recommendations include redesigning the logo, improving graphics, adding varied content like videos, and engaging customers through live chat and a community cause.

1. Public Mobile
Web site audit

2. Advertising
• Public Mobile focus on digital and Social Media to let people know
about the company
• Uses SEO at Google like: cheap cell phone or inexpensive
• Paid advertising at Google to be the first link
http://strategyonline.ca/2017/07/10/public-mobile-shows-what-it-doesnt-have-to-offer/

3. Graphics
• The website first impression is poor, but once the customer
understands the company’s philosophy is easy to understand the
brand
• The images are simple, but consistent. For example, the image for
the Community is the same everywhere on the site

4. Audience and message
• Newcomers
• Youth
• People with bad credit
• People who has a tight
budget
• People saving for a major
goal where each dollar counts
• No contract
• No credit check
• Incentives to save

5. Media coverage
• There is not a significant media coverage
• At the website that is no a link for the media
• The company is missing on marketing and brand exposure

6. Story
• The website there is nothing about the company. No “about us”
link to tell the company’s story

7. SWOT
• Strengths
• Focus on low costs
• Several call-to-action
• Information about largest
network on Canada
• Weakness
• Not a modern design
• Lack of information about
the company
• Opportunity
• Increase marketing online to
gain customers
• Increase visual on the website
• Online communication using
live chat
• Threats
• Competitors website are more
updated
• Customer care using the
Community

8. PESTEL
• Political – market regulation and government rules regarding
technology
• Economical – using media online to expand marketing decreasing
costs
• Social – online marketing to reach people faster
• Technology – fast growing technology on this industry forces
companies to be always updating information on distribution
channels
• Environment – discharge properly a cell phone, but this
information is not on the website
• Legal – follow legal rules by local or federal authorities

9. Conclusion
• Good – clear information about inexpensive service by decreasing
costs with stores and call centers
• Bad – not a good first impression
• Ugly – the logo is too simples and not well designed. The company
provides cheap services, but the logo has to attract more clients
and sell the brand

10. Recommendation
• The logo should be redesign
• Since the marketing is done online, the company should insert
inbound link and use Telus website, for example, to have a link to
Public Mobile website
• Implement media coverage on the website
• Improve graph to make the first impression awesome
• Include different forms of content on the website, like videos
• Introduce live chat for customers and new customers
• Engage on a community cause like providing information on how to
discharge cell phone to protect the environment