2. What
argument
do
you
think
the
ad
is
making?
• What
I
think
peta
is
trying
to
argue
and
demonstrate
is,
since
animal
and
human
are
both
made
up
of
flesh
and
bone
then
killing
a
human
to
eat
is
equivalent
to
killing
a
animal
• They
are
trying
to
persuade
us
to
become
vegerterians
so
we
can
put
a
stop
to
killing
innocent
animals
just
so
we
can
eat
meat.

3. Who
is
the
argument
directed
to?
PETA
is
trying
to
draw
the
aDenEon
of
inidividuals
who
consume
meat,
farmers,
buyers
suppliers.
Really
anyone
who
is
associated
with
the
butchering
of
animals
or
consuming
it.

4. How
does
the
ad
make
this
argument?
• Well
its
obvious
that
this
image
immediately
grabs
your
aDenEon
as
soon
as
you
see
it.
You’re
automaEcally
drawn
to
the
blood.
The
first
thing
this
adverEsement
made
me
feel
was
guilt.
As
soon
as
you
see
one
of
our
own
packed
up
and
ready
to
eat
you
really
get
a
different
perspecEve.
We
don’t
think
of
that
when
we
see
a
piece
of
meat
when
we’re
hungry.

5. What
do
you/partner
think
of
the
ad?
• We
both
agreed
that
the
image
is
very
disturbing.
It
doesn't
take
a
lot
of
thought
to
understand
what
the
ad
is
trying
to
say.
We
automaEcally
understood
exactly
what
this
adverEsement
was
trying
to
say.
They
had
a
very
realisEc
image,
that’s
why
I
think
they
got
there
message
across,
because
it
automaEcally
grabs
your
aDenEon.