MXit API Launch - Blue Leaf Games - Playmoonbase.com

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Blue Leaf Games develops massive multiplayer games.

Our first title is called Moonbase. You can find it on MXit under Tradepost > Games > Multiplayer Games or on the web at http://www.playmoonbase.com

Follow @blueleafgames on Twitter for updates.

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MXit API Launch - Blue Leaf Games - Playmoonbase.com

  1. 1. MXit as a Gaming Platform Adrian Frielinghaus (@freever) CEO: Blue Leaf Games The MXit API 29 October 2010
  2. 2. How does MXit turn this  into an online gaming platform? Agenda 1. Moonbase 2. Acquisition 3. Retention 4. Engagement 5. Monetisation
  3. 3. WHAT IS MOONBASE?
  4. 4. PC MXit Mobile web
  5. 5. ACQUISITION > RETENTION > ENGAGEMENT > MONETISATION
  6. 6. User acquisition on mobile web $100 10,000 clicks 50 registrations 20 players ($5 CPA)
  7. 7. Friend 54% Listing 36% Advert 10% $0 CPA Where did you hear about Moonbase? User acquisition on MXit
  8. 8. 0% 10% 20% 30% 40% 50% 60% % of users who come back after first day Retention on mobile web web
  9. 9. 0% 10% 20% 30% 40% 50% 60% % of users who come back after first day Retention on MXit MXit web
  10. 10. less than 3 days 3 to 30 days 30 days + Active daily players by age (in days) Acquisition + retention cycle
  11. 11. Engagement 34.3m 283m 249m - 50,000,000 100,000,000 150,000,000 200,000,000 250,000,000 300,000,000 350,000,000 All SA web (mobile) All SA web (PC) Moonbase Total SA page views, Sept 2010 (DMMA)
  12. 12. - 50,000,000 100,000,000 150,000,000 200,000,000 250,000,000 300,000,000 350,000,000 All SA web (mobile) All SA web (PC) Moonbase Engagement Total SA page views, Sept 2010 (DMMA, BLG) 34.3m 283m 249m
  13. 13. - 50,000,000 100,000,000 150,000,000 200,000,000 250,000,000 300,000,000 350,000,000 All SA web (mobile) All SA web (PC) Moonbase Engagement 34.3m 283m 296m + October growth Total SA page views, Sept 2010 (DMMA, BLG)
  14. 14. 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Engagement % of daily users active every hour
  15. 15. Monetisation on mobile web ZA US IN PH GB EG ID TR SD BD MX VE KR AL GH GR SG PK TN NP LK MY LY AU CR HR HK FR SE EC CA AE SN DE NG Geographic distribution of Moonbase web players 50% of players
  16. 16. Monetisation on MXit % of daily users who pay 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0%
  17. 17. Some things to beware of… Txt! Scale Cash-flow
  18. 18. adrian@blueleafgames.com www.blueleafgames.com

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