3. TYPE OF CUSTOMER
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He is looking for a boutique hotel.
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4 stars luxury hotel.
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Customer is looking for hotel in Paris for business in the 6th district.
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Near Jardin du Luxembourg
4. RESEARCH OF THE HOTEL
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The first link that he founds is Booking.com then Venere.com
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The first link that is visible is « Hotel Villa Madame »
5. MAKING DECISION
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4 stars Hotel
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Boutique hotel
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Saint Germain des pres, Luxembourg district
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Commentary of the OTA on the hotel are goods
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Money is not a problem
6. CONCLUSION
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This OTA fit in the journey when the customer research an hotel on the web but
also when he makes the reservation because he use booking to make the
reservation,
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I select this type of journey because it is the most common journey and target for
the Villa Madame Hotel
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The customer books more on their own website than OTA