This document analyzes the communication strategies of four design hotels: Mama Shelter Hotel in Paris, Eden Locke Hotel, Gramercy Park Hotel in New York, and Roxy Hotel in New York. It examines their websites, Instagram, Facebook, Twitter, and other platforms. The hotels generally have modern, visually appealing websites that showcase their unique designs and amenities. Their social media frequently posts artistic photos of the hotels and surrounding areas to engage followers and promote events. Overall, the document finds that these design hotels effectively utilize digital platforms to communicate their brand identities and experiences.

1. BENCHMARK DESIGN HOTELS
And HowThey Communicate
BENCHMARK DESIGN HOTELS | page 1

2. WHAT IS A
DESIGN HOTEL?
→ Usually an aesthetic, contemporary, and
modern hotel inside and out
→ Often with references to 20th century
decorative styles
→ Has a unique look that cannot be found
elsewhere- both inside and out
→ Usually a personal vision of a “starchitect”-
famed interior designer
BENCHMARK DESIGN HOTELS | page 2

3. BENCHMARK DESIGN HOTELS | page 3
Mama Shelter Hotel in
Paris
→ THERE ARE : Website, Instagram, Facebook,Twitter, Linkedin
→ THERE ARE NOT : Blog

4. BENCHMARK DESIGN HOTELS | page 4
MAMA SHELTER HOTEL
IN PARIS
→ Fun and Exciting
→ Cool graphics- gifs and stickers for each
section
→ Great layout—> a retro theme and style
→ Looks like its tailored to summer-
popsicles, “summer sale!”, etc
WEBSITE
https://www.mamashelter.com/en/paris

5. BENCHMARK DESIGN HOTELS | page 5
→ Instead of tabs there are stickers
→ “Our rooms”-slideshow with pictures of
each type of room
→ “Events” Calendar of things going on in
the Area
→ List of “mama’s” favorite places to visit in
Paris
→ A “deals” section—-> automatically makes
the hotel look more appealing
→ A whole food section restaurant menus
MAMA SHELTER HOTEL
IN PARIS
WEBSITE
https://www.mamashelter.com/en/paris

6. BENCHMARK DESIGN HOTELS | page 6
→ 45.6K followers
→ Good use of Instagram story
→ Posted for theWorld cup and made an
Instagram poll
→ Makes it more interactive
→ PostVery Consistently
→ Post mostly about their own hotel
https://www.instagram.com/mamashelter
MAMA SHELTER HOTEL
IN PARIS
INSTAGRAM

7. BENCHMARK DESIGN HOTELS | page 7
→ Really cool graphicCover photo video
→ They only use it for photos of the hotel
features- no posts
→ But has a lot of reviews
https://www.facebook.com/pg/mamashelterparisofficial/
MAMA SHELTER HOTEL
IN PARIS
FACEBOOK

8. BENCHMARK DESIGN HOTELS | page 8
→ T38.3k Followers
→ Post Consistently
→ Many different boards
→ Ie: “Around Mama Paris”
→ “Mama Graffitti”
→ “Mama Cocktails”
https://www.pinterest.com/mamashelter/boards/
MAMA SHELTER HOTEL
IN PARIS
PINTEREST

9. BENCHMARK DESIGN HOTELS | page 9
→ Over 3K followers
→ Post every day
→ Tweet about events at the hotel, things
happening around it, and share articles
and memes
https://twitter.com/Mama_Shelter
MAMA SHELTER HOTEL
IN PARIS
TWITTER

10. BENCHMARK DESIGN HOTELS | page 10
Eden Locke Hotel

11. BENCHMARK DESIGN HOTELS | page 11
Eden Locke
Hotel
→ Nice layout- Modern theme
→ User friendly split into 2 sections
→ Drink, sleep, live
→ Calendar of events
→ Lists events that are happening at the
hotel that week- attracts tourists
→ Gallery of Hotel Photos
→ Easy access to Instagram on the bottom of
the web page- features most recent posts
WEBSITE
https://www.lockeliving.com/eden-locke/

12. BENCHMARK DESIGN HOTELS | page 12
→ -7480 Followers
→ Beautiful feed
→ GREAT USEOF Featured stories
→ Features stays in different locations by
different guests
→ Highlights artistic aspects of the hotel as
well as the location around it and things to
do
→ Post very consistently
https://www.instagram.com/Lockehotels/
Eden Locke
Hotel
INSTAGRAM

13. BENCHMARK DESIGN HOTELS | page 13
→ 1425 likes
→ It’s cover photo is a video
→ Post about up-coming hotel events
→ Posts photos of the hotel itself and of
events
https://www.facebook.com/lockehotels/
Eden Locke
Hotel
FACEBOOK

14. BENCHMARK DESIGN HOTELS | page 14
→ 578 Followers
→ Good design
→ Tweet very often
→ Re-tweet people’s posts about them
→ Do giveaways
→ Pink and grey color theme
https://twitter.com/lockehotels
Eden Locke
Hotel
TWITTER

15. BENCHMARK DESIGN HOTELS | page 15
Gramercy Park Hotel
→ THERE ARE : Website, Instagram, Facebook,Twitter
→ THERE ARE NOT : Linkedin, Blog

16. BENCHMARK DESIGN HOTELS | page 16
Gramercy Park
Hotel
→ Stunning page
→ Unique tabs in the shape of
triangles when you hover
over the main photo
→ Takes you through each room
as you scroll with
descriptions
→ nightlife
→ Dining
→ Terrace, etc
WEBSITE
http://www.gramercyparkhotel.com/

17. BENCHMARK DESIGN HOTELS | page 17
Gramercy Park
Hotel
→ Also has tabs on the top in case you don’t want to scroll through each page
WEBSITE
http://www.gramercyparkhotel.com/

18. BENCHMARK DESIGN HOTELS | page 18
→ 8,370 Followers
→ Nice feed aesthetic
→ Good blend between showing off the hotel
and displaying lifestyle in the city
→ Also utilizes a lot of social media
influencers
→ Very artistic
→ Does not really use it to communicate
things happening in the hotel- more just
random artistic images
Gramercy Park
Hotel
INSTAGRAM

19. BENCHMARK DESIGN HOTELS | page 19
Gramercy Park
Hotel
→ 12,725 Likes
→ Posts= mostly the same as instagram
→ Have good reviews
→ Great PromoVideo
FACEBOOK
https://www.facebook.com/GramercyParkHotel

20. BENCHMARK DESIGN HOTELS | page 20
Gramercy Park
Hotel
→ 1,254 Followers
→ Pink and gold theme
→ Only post the same photos as Instagram
and Facebook
→ Posts consistently
TWITTER
https://twitter.com/GPHhotel

21. BENCHMARK DESIGN HOTELS | page 21
Roxy Hotel in NewYork
→ THERE ARE : Website, Instagram, Facebook,Twitter
→ THERE ARE NOT : Linkedin, Blog

22. BENCHMARK DESIGN HOTELS | page 22
Roxy Hotel in
New York
→ Beautiful layout
→ Moving graphic
→ Scroll through the rooms
→ Menu at the top as well
WEBSITE
http://www.gramercyparkhotel.com/
→ Very user friendly- only a few sections
→ Room and suites
→ Stories
→ Amenities
→ Discover the neighborhood
→ Discover Events
→ Best rates

23. BENCHMARK DESIGN HOTELS | page 23
Roxy Hotel in
New York
WEBSITE
https://www.roxyhotelnyc.com

24. BENCHMARK DESIGN HOTELS | page 24
Roxy Hotel in
New York
→ The website has a blog section with
different sections
→ Food and drink
→ Entertainment
→ Art& Design
→ ** Useful information for tourists to
learn what to do in the area
→ Nice layout
BLOG
https://www.roxyhotelnyc.com

25. BENCHMARK DESIGN HOTELS | page 25
→ 7,702 Followers
→ Uses same hashtag #MeetMeAtTheRoxy
for each photo
→ Highlights the hotel, NewYork city, guests
(influencers)
→ Good use of Instagram stories
→ Very good communication team
Roxy Hotel in
New York
INSTAGRAM
https://www.instagram.com/theroxyhotelnyc/

26. BENCHMARK DESIGN HOTELS | page 26
Roxy Hotel in
New York
→ 22K likes
→ Shares a lot of events happening in the
hotel as well as events in the area
→ Shares Instagram posts too
→ Good Reviews and FB ratings
FACEBOOK
https://www.facebook.com/TheRoxyHotelNYC

27. BENCHMARK DESIGN HOTELS | page 27
→ 8.171 followers
→ Good color scheme (yellow/gold and black)
→ Good mix of Instagram photos, events in
the area, and weekly hotel events
https://twitter.com/TheRoxyHotelNYC
Roxy Hotel in
New York
TWITTER