BW's 2nd Skillpop presentation on social media and what's in store for 2016!

1. Social
Media
Refresh
Corri Smith / Black Wednesday
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt

2. Owner, Black Wednesday Social Co.
a boutique marketing company
that helps brands share their passion
through a combination of social media,
event and public relations services.
#instabeerupclt, @smclt, Relish Carolina
“Don’t just find your voice, find your conversation”
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt
About ME!

3. 1. Open Twitter
2. Write something witty
3. Use #bwskillpopclt
4. Tag @skillpopclt & @bwsocialco (and follow us )
5. Tag the person next to you
You are here. Let’s tell everyone!
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt

4. We’re talking about best practices
for your social media presence in
2016!
Have questions? Please interrupt!
“Don’t just find your voice, find your conversation”
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt
What are we talking about?

5. 1. How you present yourself
2. How people perceive you
3. Your opinions, conversations, RTs/endorsements
4. Personal/professional
What is an online brand?
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt

6. 1. Are you a representative of your company?
a. Be careful
b. Know work social media rules & regulations
2. Do you work for yourself?
a. Brands should be aligned
b. Use personal brand to launch professional
3. Are you seeking work and/or seeking clients?
a. Matching profile pictures: Google avatar, Linkedin, Facebook, Instagram, Twitter,
Google+
b. Change Linkedin status (if you’re out of work)
c. Post resume to Linkedin (if you’re at work), join FB/LI groups/follow businesses of
interest, connect with industry-related recruiters
d. Update headshot, create portfolio or website to store/share your work
Personal Vs. Professional
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt

7. Steps To Develop YOUR Online Brand:
● What does your handle say? Are you easy to find?
● Focus on your skills, personality and uniqueness
● Maintain a consistent (cross channel) message
● Find your conversation and your go-to (platform)
● Never stop learning
● Always pay attention to your competition
● Keep everything up to date!
● Stay authentic
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt

8. Let’s talk about your bio...
1. What do you want people to know?
2. Optimize your space/character count
3. Keep it consistent
4. Mind keywords, but don’t get too crazy
5. Let’s get to it…
NEW profile photo/headshot by Katherine Kirchner
● Consider industry and message
● Stay true to your personality
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt

9. Big social media moves for 2016 (personal vs. pro)
❏ Video: Live or Native is winning
❏ Periscope (now posts live to Twitter), Blab, Facebook Live, Google
Hangouts, etc.
❏ Instagram
❏ Enlight, Snapseed, VSCO
❏ Using social media as a resource
❏ Customer service, feedback, direct connection, content, education, news,
jobs, etc.
❏ Access to everything!
❏ BTS with brands, instafame, unlimited growth for personal & professional
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt

10. ● .@Twitter Lists => #bwskillpopclt
● Instagram Locations + Ads
● IFTTT
● Networking => #instabeerupclt
● Tag & Engage
● Gif’s & Gif profiles
● Hashtags => #CLT
● Tools => Hootsuite, Buffer, Sprout, Latergramme
● Pablo + Canva
● Bitlys
● Stats => iconosquare, Twitter Ads, FB Insights
Let’s talk tricks!
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt

11. ● Content is king!
○ great photos, stories &
messaging
● Content marketing
○ where/when/how to share
● Mobile 80%
● Test
○ A/B, timing, wording
● Measure
○ GA and SM stats
● LEARN
○ Subscribe to @bwsocialco’s
“CONTENT” Twitter list
● Keep it real!
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt
Best Practices

12. Corri Smith
corri@blackwednesday.social
@corriasmith
@bwsocialco
blackwednesday.social
#bwskillpopclt
Contact me!
New Blog! 13 things to look for in social media in 2016!
http://bit.ly/13in2016
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt