SlideShare a Scribd company logo
1 of 19
Black rooster presentation 2013
Black rooster presentation 2013
Black rooster presentation 2013
Black rooster presentation 2013
Black rooster presentation 2013
Black rooster presentation 2013
Black rooster presentation 2013
Black rooster presentation 2013
Black rooster presentation 2013
Black rooster presentation 2013
Black rooster presentation 2013
Black rooster presentation 2013
Black rooster presentation 2013
Black rooster presentation 2013
Black rooster presentation 2013
Black rooster presentation 2013
Black rooster presentation 2013
Black rooster presentation 2013
Black rooster presentation 2013

More Related Content

Featured

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationErica Santiago
 

Featured (20)

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 

Editor's Notes

  1. Mobiel stijgt explosief; geen twijfel over impact;Budgetten serieus; Integratie gaat sneller dan 10 jaar geleden bij online-Anno 2013 zie je sneller wat je concurrentie doet (door oa social media)
  2. desktopcomputer-verkopen gaan omlaag;nieuwe doelgroep begeeft zich op tablets;gemiddeld kijkt iemand 34x per dag op zijn of haar smartphone;64% van de DMU kijkt op mobile;91% heeft smartphone 24/7 onder handbereik;de gemiddelde consument is 27 minuten per dag met apps bezig;53% vd consumenten zoekt via mobiel;jeugd groeit nu op met online en mobiel:MOBIEL IS NU
  3. - Apple iOS en Android populairst- Overige platforms: Bberry.... Windows Mobile....- Samsung komt nu met eigen platform TizenVerschillen/DoelgroepenWanneer welk platform?Wat kost een app ?
  4. Nadelen niet-native?performancegeen gefixeerde positiesbeperkte technieken (zoals push notificaties)geen hardware acceleratieniet specifiek gericht op OS'en zelfgeheugen en cache problemenBekend voorbeeld: Facebook , Instagram, Osram (!) (bekijk zelf verschil in browser in app)
  5. Bellen Internetgebruik Foto en video Stemherkenning GPS locatiebepaling en navigatie Push notificaties Bluetooth Hotspot Betaalmiddel (van coupons tot en met NFC) 3D productweergave & Augmented Reality(let op dat niet alles bij niet-native kan)
  6. Hoe adviseer ik een klant op gebied van 'mobile' ?Naast standaardvragen, bedenk oplossingen met functionaliteiten van het mobiele device:Volgende slides =IDEEGRAFISCHTECHNIEK
  7. Visueel moet het aantrekkelijk en goed zijn; de 1e indruk: van app icoon t/m het ontwerp zelf; gebruiksvriendelijkStrekking: "Men koopt geen device met hoog resolutie om bagger te bekijken"
  8. Techniek:- Een app die er uit klapt, wekt irritatie op. - Mensen wachten geen updates af; app verwijderd- Implementatie statistieken; net als bij website- TestflightRelease:Black Rooster vult deze rol met klant in; Plaatsing in Google Play of App Store; hou rekening met x weken plaatsing: Apple is streng, android kijkt achteraf;Goede tekst plaatsen; reviews van omstanders en klanten regelen;Is de app klaar? goed getest, werkt alles naar behoren?
  9. Onderhoud is belangrijk! Reserveer budget; Nieuwe functionaliteiten; Nieuwe schermresoluties;"Ga je hier niet in mee, dan kan de gebruiker hierop reageren in app store" (ondanks alle goede voorwerk)
  10. - App live? Gebruikers = niet vanzelf; welke middelen in te zetten? Denk: oa project-website met video goede teksten, uitleg, screenshots, reviews verzamelenWat doet de concurrentie?Bekijk de functies, hun succes, hun connecties, de reviews, + en – puntenDe app staat in de app stores. -> Blijven promoten, en statistische gegevens monitoren, bijsturen, etc.
  11. Het netwerk van Black Rooster
  12. Inhoudelijker over eigen en andere cases DRU app SwieperStaatsloterij