1. BiZ. BUZZ...
Innovation & Insight - Business Analytics Centre for Innovation
W
ith the spirit to unleash a new wave 2. Customer Analytics – Customer attributes. The tool is used to monitor
of innovation, nurture insights, foster Analytics is a process by which data captured conversations on blogs, social networks, video
thought leadership, conceive new DWBI from customer behavior is used for long term views, ratings, and favorites on video sharing
(Data Warehousing and Business Intelligence) planning and to make key business decisions via networks as well as an array of activities on
offerings and create technology concepts for business market segmentation and predictive analytics. other social media platforms. This would help
solutions; the DWBI CoE launched the Business This process is used by businesses for: in Social Media Brand Monitoring to provide
Analytics Centre for Innovation (BACI) Lab. g Direct Marketing insightful information for brands looking to
As the name suggests, the lab is a nodal centre g Site Selection participate in social media space.
for creating solutions for different horizontals g Customer Relationship Management (CRM) 3. Columnar Database / In-memory
and verticals by capturing emerging market by providing 360o view of the customer Analytics – We are developing solutions for
trends, deploying cutting edge technologies and This is currently being implemented for the columnar databases as well as In-memory
exploiting our expertise. Infact, the lab would be Banking sector on tools like Qlikview, BO, Analytics. The solutions for columnar databases
a one - stop shop for DWBI CoE for: OBIEEE, Xcelsius, etc. would turn the row-based orientation of relational
g Discussions on technology innovations
g Brain storming sessions on upcoming
practices and technologies like Advanced
Analytics, Hadoop, etc.
g Training and certifications
g Solution offerings like Statistical Analysis,
Predictive Modeling, Governance, Risk and
Compliance Analytics for the Banking and
Financial industry, etc.
g Hosting DWBI software and developing
solutions using software like SAP Business
Objects, Informatica, OBIEE and Hyperion
among others
Diagram 2.2: Customer Analytics Framework
The lab is the backbone of the CoE’s product
delivery strategy incubated to deliver higher value 3. Solvency II – Through our offerings, we databases on its side. This columnar approach is
to clients by developing several frameworks that provide a standard set of reports and metrics based on analytical usage patterns and essentially
would help them gain insight into operations to enable organizations become Solvency II prepares an index of all the data automatically. In
and significantly improve data quality. regulations’ compliant. the case of In-memory analytics, system memory
is used as a persistent database for analytical data
vertical oFFerings By the coe: some oF the technology which results in vastly shortened query response
1. Supply Chain Analytics – We offer oFFerings By the coe: times, allowing Business Intelligence (BI) and
a Comprehensive Analytical Model for the 1. Go Mobile – A solution is being built analytic applications to support faster business
Manufacturing industry which consists of an together with SOA CoE to enhance Mobile decisions.
enterprise wide Logical Data Model (LDM) and Capabilities of SAP Business Objects and During a couple of recent client visits, the
Analytical Templates (AT). LDM helps capture OBIEE. DWBI CoE demonstrated innovative solutions
and analyze detailed as well as summarized data 2. Social Media Analytics (SMA) – We and capabilities as well as showcased the future
and comprises of a SCOR compliant data model are preparing a tool set which will measure plans to become a champion in the BI market.
which supports the analytical needs for the entire conversations, engagements, sentiments, -Payal Agrawal,
supply chain of a manufacturing company. influences and other social media specific Software Engineer - DWBI CoE
Complete & Poor visibility of
Global Supply information & lack
Chain of analysis
Collaborative Single view and
business process aligned process
with channel orchestration
partners across the
value chain
Improve new Early
product visibility of
introduction
product issue
process Growing product
Relatively short
product life coverage cost
cycles & higher claim
processing time
Diagram 2.1: Supply Chain Analytical Framework The DWBI Team
2 April 2011