This case will help envisage application of Mobile solutions for better & more effective sales operations through mobile apps and software.

1. Drona Mobile
Drive competitiveness among your sales force
Case of increased effectiveness of contests, resulting in
higher market penetration
Problem statement:
 Disconnected & dispersed sales force
 Archaic data collection method
(collated excel sheets at each level)
 Low effectiveness of sales contests,
due to lack of real-time tracking &
corresponding access of information
to the participants
About the company:
• 3000+ Crores Turnover
• 2000+ employees
• Pan India operations
Target Audience:
Entire sales hierarchy from
sales representative to HO
executives
Planned Solution:
A customized mobile app enabling real time
data input, flashing of Leaderboards/
Dashboards & other reports
“Mobiles are fast becoming the preferred way to access information and
engage people with content.”
Users downloaded a company branded app
from their respective Android Play Store/
Apple App Store/ BlackBerry World/ Windows
Store

2. The Admin
 HO in control and able to monitor progress at all times
 Automatic alerts set on a branch crossing a threshold achievement
 Incentives announced periodically during this entire exercise to provide a boost to
the project
EXECUTION
The Users:
 Input achieved numbers against
respective stockists’ names and
targets .. Real-time!!
 Live Leaderboard - Top performers,
including their own rank within the
branch/zone
 Live Dashboards - Branch/ Region
wise achievement till date
 AVs, PDFs, presentations also sent
about the campaign and products
RESULT:
65% increase in distribution reach over previous highest
achievement !!!
The mobile app is proving a hit for:
The Users
 It provided an easy medium to input all the data
 Gave access to real-time updates about their own achievement as well as
colleague’s & branch’s achievement
 Increased overall competitiveness within the team resulting in inspired efforts
The HO
 Automatic data management
 Real time updates
 Automatic alerts
 Most of all, motivated and enthusiastic field force!!!
Biren Master – biren@dronamobile.com, 098920 37597