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Drona Mobile
Drive competitiveness among your sales force
Case of increased effectiveness of contests, resulting in
higher...
The Admin
 HO in control and able to monitor progress at all times
 Automatic alerts set on a branch crossing a threshol...
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Case study of implementation Drona Mobile in FMCG

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This case will help envisage application of Mobile solutions for better & more effective sales operations through mobile apps and software.

Published in: Sales
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Case study of implementation Drona Mobile in FMCG

  1. 1. Drona Mobile Drive competitiveness among your sales force Case of increased effectiveness of contests, resulting in higher market penetration Problem statement:  Disconnected & dispersed sales force  Archaic data collection method (collated excel sheets at each level)  Low effectiveness of sales contests, due to lack of real-time tracking & corresponding access of information to the participants About the company: • 3000+ Crores Turnover • 2000+ employees • Pan India operations Target Audience: Entire sales hierarchy from sales representative to HO executives Planned Solution: A customized mobile app enabling real time data input, flashing of Leaderboards/ Dashboards & other reports “Mobiles are fast becoming the preferred way to access information and engage people with content.” Users downloaded a company branded app from their respective Android Play Store/ Apple App Store/ BlackBerry World/ Windows Store
  2. 2. The Admin  HO in control and able to monitor progress at all times  Automatic alerts set on a branch crossing a threshold achievement  Incentives announced periodically during this entire exercise to provide a boost to the project EXECUTION The Users:  Input achieved numbers against respective stockists’ names and targets .. Real-time!!  Live Leaderboard - Top performers, including their own rank within the branch/zone  Live Dashboards - Branch/ Region wise achievement till date  AVs, PDFs, presentations also sent about the campaign and products RESULT: 65% increase in distribution reach over previous highest achievement !!! The mobile app is proving a hit for: The Users  It provided an easy medium to input all the data  Gave access to real-time updates about their own achievement as well as colleague’s & branch’s achievement  Increased overall competitiveness within the team resulting in inspired efforts The HO  Automatic data management  Real time updates  Automatic alerts  Most of all, motivated and enthusiastic field force!!! Biren Master – biren@dronamobile.com, 098920 37597

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