Overview of biNu mobile internet platform

1. Mobile Internet Platform
www.binu.com

2. biNu’s goals are to:
improve the mobile web experience by dramatically
increasing speed and ease of use and reducing data costs for
consumers on ALL mobile devices
provide an open platform for media and content owners to
efficiently develop and distribute ultra-fast mobile internet
services to consumers on ALL mobile devices

3. biNu is:
a software platform that delivers internet applications
in any language
to mass-market & smart mobile phones
with ultra-fast response times,
a simple, minimal key-click interface
and low bandwidth cost.

4. An effective mobile data experience is about...
speed & simplicity
Standard 2G mobile web experience: biNu experience is up to 10x faster:
Very slow, 8-20 secs response times 1-2 secs response times (even ‘dumb’
Too many keypad clicks phones on 2G networks)
Web-browser page load / refresh Minimize keypad clicks
model not designed for mobile 100% app processing on back-end
Little network optimization (data “cloud” servers
compression & caching) Maximize data compression
Even optimised browsers too slow Maximize caching – never send
anything twice & deliver content
before user request
Optimize content for mobile screens

5. Fast & Simple

6. Content in ANY language
All app processing done in the cloud
Even down to font rendering
So biNu can deliver any language script, to
any phone
E.g. Hindi, Arabic, Urdu, Chinese, Thai,
Russian etc. to any phone, irrespective of a
phone’s language capabilities

7. biNu Apps
100s of biNu apps available in major mobile app
stores
Covering search, reference, social, news, sport,
entertainment, education, religion, classifieds,
health etc. (many more to come)
Over 1m downloads a month and growing fast

8. biNu Dev Central
Open platform for developers & content owners
Create ultra-fast internet based mobile services
Deploy to ‘dumb’ phones all the way up to latest touch
screen smart phones
Develop once, deploy across multiple mobile platforms
100% cloud based apps – easy to maintain & enhance

9. Developing biNu Apps
Easy & quick to develop
Use any preferred development tools, e.g. PHP, Java,
ASP.NET etc.
Display content formatted in simple biNu XML schema
Apps can be hosted anywhere on the internet
biNu proxy manages hyper-efficient delivery to mobile
devices

10. Try it for yourself…
www.binu.com
m.binu.com
developer.binu.com