FlexBest - Joint Heating & Mobility

1. www.flex-best.net

2. Team
Kaheawai J. Kaonohi
Bailey Ouderkirk
Michael Adams
Isac Rodriguez
Fatemeh Bateny
Freshman
Freshman
Sophomore
Sophomore
Fiber & Polymer Science Ph. D.
Graphic Design | Social Media
Business Plan | Operations
R&D | Product Testing | Supplier Sources
Programer | Tech Support | Web Developer
R&D | Fabrication

3. Problem
Performance drop after
extended rest periods.
Injuries from not staying “loose”.
Pulled muscles, strained joints.
Solution
Heating/relaxing the muscles
and joints.
Helps oxygen flow to the
muscles, breaking down
lactic acid to prevent
discomfort.
Less heat change during periods
of rest will help prevent cold-
muscle injuries.

4. How it Works
Bluetooth Connection
- Flex Sleeve

5. It targets specific body areas with therapeutic heat.
Heat is monitored and controlled by the user for muscle and
joint comfort during “down-time”, as well as performance
afterwards.
Reduces the need to “warm back up” after extended periods of
time.
How is it Beneficial

6. Before Use After Use
App

7. Market Analysis
Who is our market?
● 1. Professional and Amateur Athletes.
○ Football, Basketball, Baseball, Softball, Track and Field, Motorcycling, etc.
● 2. Fans (spectators in the stands)
Who are our competitors?
● Existing sports clothing companies.
○ Nike, Adidas, Under Armour, etc.
● Existing heated clothing companies.
○ Gerbing’s, Venture, Nordic, etc.

8. Market Analysis Continued..
What advantages do we possess?
● Existing sports clothing companies don’t currently sell anything like our
product on the market.
● Existing heated clothing is cumbersome (not ideal for dynamic sports movement)
and is highly expensive.
○ We can create a more stylish product other than the bulky, plain
products currently on the market.

9. Marketing: Targeting Age Demographics
Initial Target Market
12-29: Website advertising through a variety of online outlets most common
with millennials.
Pre-Video YouTube advertisements.
Concentration on Social media and creating a strong identity to
differentiate.
from other companies and their products.
Buzzwords: “up your game” “next-level” “no chill” “be invincible”.
Word-of-mouth among the most powerful marketing tools for millennials.

10. Marketing: Targeting Age Demographics
Future technologies will allow FlexBest to expand its market past the youth.
30-44:
Emphasising on fitness and well-being will be key.
Stats on steps taken, workout intensity, etc will appeal to keep in a
youthful condition.
Ads will target fitness and nutrition websites.

11. Marketing: Targeting Age Demographics
45 and up:
Ads will emphasize pain and stiffness relief for the joints and back
muscles. More geared towards casual/bedwear.
Limited television ads, online ads, agreements with news outlets.
(~85% of people in this demographic enjoy regularly keeping up
with the news)

12. Finance: Funding
Funding
$46,640 needed to produce 8000 FlexBest sleeves.
Possible sources of funding:
Crowdfunding websites.
Pitch product ideas to venture capitalists; offer them a limited percentage
of the company’s equity (~10%) in exchange for funding
business operations.
Issuance of stocks/bonds.
Long-term loans.

13. Finance: Cost, Pricing, and Profitability
Production & Materials: $5.83 per unit
Selling Price: $25 per unit
Margins: 428.81%
Profit after Cost: $153,440 (8,000 units)

14. Looking to the Future: Innovation
Yr. 0-1: Arm Sleeves
Yr. 1-3: Knee Braces, Compression Shirts
Yr. 3-5: Bottoms, Bed Clothing, Socks
**Invest in Research/Development to optimize product materials and improve/introduce
new functions**
On our APP: (future tracking consists of)
○ Blood Pressure, Steps, Body Stress, Force/Impact, Speed, Calendars with
daily detailed stats.

15. Looking to the Future: Finances
$170 billionglobal sports apparel industry.
3.7% ($5.5 billion) annual increase in revenue.
Projected growth rate: 15%/yr.
Yr.1- $153,360
Yr.2 -$176,364
Yr.3 -$202,819

16. Thank you
Flex Best @FlexBestProduct flexbest_product
www.flex-best.net