2. NOT ONLY THE BOTTLE
BUT ALSO YOUR BRAND
Returnable glass bottles and Brand image are
two of the biggest investments in glass bottler
and…BOTH ARE AS FRAGILE AS GLASS.
Ordinary glass is very easy to get scratch and
abraded , then WILL BE REPLACED BEFORE
BOTTLES REACHING TO THE END OF LIFE
CYCLE.
3. Why?
Bottles contact
together during
conveying process
Bottles are chemical
attacked in washing
process
4. COST INCREASING
High bottle replacement cost
Worn bottle presents negative image
of brand and product quality
More prone to breakage in
manufacturing process
=> BROKEN BOTTLE RATE
INCREASES
6. OUR SOLUTION
Masking the bottle with
WAX ASC SUPER can
restore the bottle appeal to
enhance the brand image.
Reduce the bottle
replacement cost.
7. What is WAX ASC SUPER?
Coating solution flows into scuff marks to form thin
masking layer
Optically "erases" scuffing
Restores glasslike look and feel of new bottles
Can reduce the friction between bottle/bottle contact
and slow down the bottle scuffing
Significantly improves the APPEAL of already used
Returnable bottle, which plays an very important role
=> Marketing Value
8. 1. MASKING COATING THAT WILL PENETRATE SCUFF MASK
2. SIGNIFICANTLY IMPROVES THE APPEAL OF ALREADY USED RETURNABLE BOTTLE
Acceptable quality level for Customer
Scuffing Level
9. Bottles With and Without
WAX ASC SUPER
Bottles masked with WAX ASC SUPER
Larue bottle
samples
Bottles not masked
13. Bottle scuffing rate – reference data of VBL
To improve the external appearance of a finished bottle,
which is scuffed. Customers will be more happy
One of Heineken Award Sale requirements: no scuffing
bottles in the market
If rejecting all scuffing bottles, VBL will lose
5,000,000 USD /year
Number of scuffing bottles increases 20% per year
(approx. a loss of 500,000 USD/year)
Thus, using WAX ASC SUPER, VBL can save
500,000USD/year
14. Saving of VBL
• Compared to yearly investment for scuffed
bottle replacement, there is a huge saving
per year if using wax coating:
1,000,000USD
SECURE BRAND IMAGE!!!
(MUCH MORE COSTLY THAN BOTTLE COST)
15. CONTACT US
INTERNATIONAL TECHNICAL SOLUTION CO.
Address: 36/2 , 41 Street, Thao Dien Ward,
District 2 , Ho Chi Minh City, Viet Nam
Tel: 84-8-35194047
Fax: 84-8-35194048
Email : info@isotechvn.com
Website : www.isotechvn.com
or www.isotech.com.vn