ZebraReach Introduction to Spotsylvania Economic Development Authority


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Introducing Zope and ZebraReach to the Spotsylvania Economic Development Authority and discussing running a small business in the county.

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ZebraReach Introduction to Spotsylvania Economic Development Authority

  1. 1. Introducing Zope Corporation and zebrareach to the Spotsylvania County Economic Development Authority 24 January 2013Thursday, January 24, 13
  2. 2. Zope 1 Observations 2 zebrareach 3 Conclusion 4Thursday, January 24, 13
  3. 3. Who is Zope? Our history, what we do, where we are going Digital Creations formed in Fredericksburg in 1995 • 1995 Renamed Zope Corp. in late 90’s after releasing primary product as open source • Moved to Spotsylvania in 2010 Custom web and mobile development • We build products Products using Zope and sell those to clients using hosted software (SaaS) • We continue to support open source community Our clients are primarily traditional media companies • With Customers the launch of our newest product zebrareach, we are rapidly growing customer base of independent businesses Start-up atmosphere • Mostly software engineers • About us Growing sales & marketing • Currently interviewing for two newly created positionsThursday, January 24, 13
  4. 4. Zope 1 Observations 2 zebrareach 3 Conclusion 4Thursday, January 24, 13
  5. 5. Observations Perspectives from our Spotsylvania-based small business Low number of commercial software companies in the area Peers • Networking, training and employee personal development in NoVa • Many of our employees “reverse commute” Large numbers of qualified people drive out of our area to Talent work • It is under appreciated that local options exist for the Awareness same work and pay so they don’t even start a local search Seasoned small businesses are MORE stable than large Stability businesses • Attracting new small business and helping them establish roots is more beneficial over time Current options for posting job openings that will reach Hiring local people are abysmalThursday, January 24, 13
  6. 6. Zope 1 Observations 2 zebrareach 3 Conclusion 4Thursday, January 24, 13
  7. 7. For businesses looking for better ways to reward their repeat customers and grow their business, zebrareach is a mobile marketing program that enables them to acquire and connect with their most loyal customers.Thursday, January 24, 13
  8. 8. Today’s loyalty card programs Tangible benefits are difficult, if not impossible to measureThursday, January 24, 13
  9. 9. How does ZebraReach work? Two apps are available for Android and iPhone, one for customers and one for merchants. Both are free. Get the App Earn Points Be Rewarded ‣ Install zebrareach ‣ Buy zebrareach ‣ Earn free merchandise specials ‣ Enroll with a merchant ‣ Get discounts on using a plastic card or ‣ Show the ZebraReach purchases their smartphone ID at checkout ‣ Save points for higher ‣ Refer friends reward levelsThursday, January 24, 13
  10. 10. What does a business have to do? zebrareach works best if the merchant has Wi-Fi in their store or chooses to use a smartphone. Enroll Customers Award Points Redeem Rewards ‣ Ask every customer at ‣ Merchants use the ‣ Use the “ZR for checkout if they are a “ZR for Business” app Business” app and member of their to give points to redeem points for rewards program and customers who have earned rewards enroll new customers earned loyalty points ‣ Discounts ‣ Promote their ‣ Coupons zebrareach program in their marketing ‣ Free merchandiseThursday, January 24, 13
  11. 11. What is available today? Start to get to know loyal customers ‣Customer directory ‣Enrollment, Credits and Redemption analytics ‣Multiple reward levels ‣Business listing in search results ‣Customer referralsThursday, January 24, 13
  12. 12. What does ZebraReach cost? The two zebrareach apps are both free to download ‣Free for consumers ‣For businesses, basic loyalty tier is $50/month ‣Cancel anytime ‣Tiered pricing for additional featuresThursday, January 24, 13
  13. 13. Product roadmap Updates to the app are released about every 15 days ‣In-app messaging ‣Scavenger hunts ‣Product inventory ‣Mobile websites ‣Credit card wallet ‣Events ‣Mobile purchasing ‣Loyalty fundraising ‣Special Offers ‣Display adsThursday, January 24, 13
  14. 14. Zope 1 Observations 2 zebrareach 3 Conclusion 4Thursday, January 24, 13
  15. 15. Conclusion How can you help Zope Corporation? Spread Frequently blog, tweet and create Facebook posts • Write the word press releases about local business success. Attracting Stress in your messaging that there are very good jobs here talent • Think about how we can reach more local applicants Use local Pick a local business and use it • You can’t invest in products everyone a little bit and make a big difference Help us get the word out about zebrareach • come up with zebrareach a creative way to use it yourself or in your businessThursday, January 24, 13
  16. 16. Bill Blevins Vice President of Revenue bill@zope.com (540) 424-7577Thursday, January 24, 13