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Big Sales & Marketing Consultancy


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A preview of BIG\'s scope of work

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Big Sales & Marketing Consultancy

  1. 1. Aim BIG . Be BIG . BIG is a measure of Scale Scale gives us the perspective to see all things in terms of relative size. Scale helps to expands our thinking in non-linear ways. BIG
  2. 2. Aim BIG . Be BIG .
  3. 3. Aim BIG . Be BIG . <ul><li>BIG 10 Proposition </li></ul><ul><li>Customized working model </li></ul><ul><li>Long term partnership </li></ul><ul><li>High degree of responsiveness </li></ul><ul><li>Specifically tailored interventions to serve your business needs </li></ul><ul><li>Willingness to go the full way into implementation </li></ul><ul><li>Willingness for scope creep even mid way into the contract </li></ul><ul><li>Extremely high quality and innovative survey designs </li></ul><ul><li>Ethical and high quality research </li></ul><ul><li>Incisive reports </li></ul><ul><li>Accountability and agreement to link part of fee to success </li></ul>
  4. 4. <ul><li>Energize and motivate your team </li></ul><ul><li>Define your core values and apply them effectively </li></ul><ul><li>Improve productivity through co-operation </li></ul><ul><li>Create performance benchmarks and improve upon them. </li></ul><ul><li>Build on your strengths and eliminate your weakness. </li></ul><ul><li>Identify your goals and achieve them. </li></ul><ul><li>Create a vision of your organization's future and a roadmap to get you there. </li></ul>Aim BIG . Be BIG . BIG will assist you to
  5. 5. Aim BIG . Be BIG . BIG is a fresh S&M consultancy assisting companies & SME with expert solutions on various areas of sales and marketing to achieve success & business growth. BIG is a S&M consultant that specialize in developing & implementing results-oriented strategies and plan for India & International markets. BIG provides expertise with the value added dimension and know-how to implement aggressive strategies & plans that produce results. Hiring a Sales & Marketing Consultant is like a marriage. The chemistry between the company's management and the consultant must be right for long term success.
  6. 6. Use your brains…. <ul><li>BIG is brainstorming your next big idea!!! </li></ul><ul><li>Our purpose is to give our customers the relationships and big ideas to do different and better business. The BIG Team has been doing it for more than 20 years. </li></ul><ul><li>BIG wants you to come away from one of our strategy events with 10 big ideas and 10 new strategies. That’s how we contribute to the business communities we serve. </li></ul><ul><li>BIG wants you to Live the brand Our experience, skill, creative vision and commercial drive have built a portfolio of successful international brands. The kind of brands that ensure your world class brand gets maximum value - Glocolization </li></ul><ul><li>BIG brain-power stimulates yours And we believe in the inventive power of the right brain. We’re a creative organization and use design, story, play and meaning to make our strategies become stimulating experiences that help shape your big ideas. </li></ul>Aim BIG . Be BIG .
  7. 7. Think…. <ul><li>Right now BIG is thinking about... </li></ul><ul><ul><li>Customer service – exceeding expectations </li></ul></ul><ul><ul><li>Integrity – transparent and open relationships </li></ul></ul><ul><ul><li>Creativity – inventive concepts and design </li></ul></ul><ul><ul><li>Fun – loving everything about your business and people </li></ul></ul><ul><ul><li>Growth – nurturing continual business success </li></ul></ul><ul><ul><li>Quality – your standard signature </li></ul></ul>Aim BIG . Be BIG .
  8. 8. <ul><li>Our BIG Menu </li></ul><ul><li>Sales & Marketing Strategy </li></ul><ul><li>Sales & Market Planning </li></ul><ul><li>Brand Management </li></ul><ul><li>Market Audit </li></ul><ul><li>Market Research </li></ul>Aim BIG . Be BIG .
  9. 9. Aim BIG . Be BIG . “ A strategy and plan must fit the size of the business&quot; <ul><li>Sales & Marketing Strategy: </li></ul>Developing a sales & marketing strategy is vital for any business. Without one, all efforts to achieve marketing goal are likely to be haphazard and inefficient. BIG as a S&M strategy consultant, specialized in developing and implementing results oriented Strategy that meet customer needs better than competitors and develop long-term and profitable relationships with those customers. While developing strategies for our clients, BIG mainly focus on understanding customer's current and emerging needs. BIG provides unique insights into customer needs, how they are changing and how they are taking buying decision. Keeping ourselves updated with present economic and market environment conditions, and also expertise in market research, at BIG we formulate result oriented and workable strategies for our clients. BIG also evaluates existing marketing strategies, identify problems and give alternate solutions.
  10. 10. <ul><li>Sales & Marketing Plan: </li></ul><ul><li>A Sales & Marketing plan is simply a roadmap of predetermined action and steps to be taken to achieve overall business goals. A right and professionally developed plan can achieve S&M goals faster and in efficient way. BIG sales & marketing plans give clients a right direction to processes </li></ul><ul><li>BIG sales & marketing plans include: </li></ul><ul><ul><li>SWOT analysis </li></ul></ul><ul><ul><li>Marketing Mix </li></ul></ul><ul><ul><li>Financials </li></ul></ul><ul><ul><li>Sales forecast </li></ul></ul><ul><li>BIG Pre plan analysis: </li></ul><ul><ul><li>Study and understand client's profile </li></ul></ul><ul><ul><li>Gather necessary market related information from client </li></ul></ul><ul><ul><li>Conduct market research </li></ul></ul><ul><li>The BIG Team has developed more than 100 sales & marketing plans for numerous companies from different industries & markets. </li></ul>Aim BIG . Be BIG .
  11. 11. <ul><li>Market Research: </li></ul><ul><li>Market research is an essential tool for developing viable strategies and plan, assisting management to take strategic decision related to identification and solution of problems and opportunities available in market BIG provides complete Market Research solutions, delivers reliable market information, helps management in decision making on business issues. </li></ul><ul><li>BIG understands client's core need of market research and uses counseling to identify research objectives. </li></ul><ul><li>BIG market research includes </li></ul><ul><ul><li>Advertising and Media Research </li></ul></ul><ul><ul><li>B2B Research </li></ul></ul><ul><ul><li>Brand Research </li></ul></ul><ul><ul><li>Consumer Research </li></ul></ul><ul><ul><li>Industrial Research </li></ul></ul><ul><ul><li>Market Opportunity Assessment Studies </li></ul></ul><ul><ul><li>Product Research </li></ul></ul><ul><ul><li>Retail Research </li></ul></ul><ul><li>BIG conducts market research project to deliver a detailed research report with all analytical findings and conclusions, and recommendations. BIG uses national and international network of research partners and reliable resources for data collection to conduct market research in India and abroad. </li></ul>Aim BIG . Be BIG .
  12. 12. <ul><li>Brand Management: </li></ul><ul><li>Brand Management is a key marketing initiative for any company to stand out amid competitive market environment. Branding in the right direction is essential and a key management objective to increase corporate value. BIG provides clients with Integrated Brand Management solutions </li></ul><ul><ul><li>Brand strategy </li></ul></ul><ul><ul><li>Designing </li></ul></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>Media strategy </li></ul></ul><ul><ul><li>Brand marketing </li></ul></ul><ul><li>BIG Brand Management provides competitive advantage over competitors and further results in creating brand awareness, stronger brand image, and lasting brand equity. BIG focuses on client's corporate strategy, BIG develops brand strategy that fits client's corporate and product personality. </li></ul><ul><li>BIG integrated branding solutions are firmly grounded in customer needs and objectives as well as in the company’s overall business strategy. </li></ul><ul><li>BIG provides unique insights into customer's perception, how they are changing and how they become loyal to brands . </li></ul>Aim BIG . Be BIG .
  13. 13. Aim BIG . Be BIG . <ul><ul><ul><li>Market Audit: </li></ul></ul></ul><ul><ul><ul><li>Market Audit is a systematic analysis of each element of company's marketing activities and efforts focusing marketing strategy and plan to determine how well and cost-effectively each element helps to meet overall business goals. BIG Market Audit provides client with comprehensive, objective and accurate assessment </li></ul></ul></ul><ul><ul><ul><ul><li>Effectiveness of Marketing Strategy </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Appropriateness of the marketing organization </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Competencies of management </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Efficiency of marketing operations </li></ul></ul></ul></ul></ul><ul><ul><ul><li>BIG will recommend strategies more effective and result oriented implementation of plans. BIG market audit mainly focuses on analysis and assessments of Internal and external environment of clients- marketing strategy, marketing organization, marketing systems, marketing productivity, marketing functions and financials and deliver clients with detailed report with conclusion and recommendations. </li></ul></ul></ul>
  14. 14. Reasons Customers Don’t Buy From You There are times where businesses spend money on sales & marketing, but for some reason their products still don't sell. Consumers show no interest in their product, it's almost as if the marketing message is invisible to them. There are 5 reasons that customers don't buy and we can take those reasons and evaluate our marketing message against them. This will help us in understanding why consumers may not be buying our product and how we can change our marketing message to turn that around. Or…. A revolutionary one Is It Time To Downsize Your Business? Less Business Can Mean a Better Quality of Life Aim BIG . Be BIG . Some Sales & Marketing Thoughts….
  15. 15. Aim BIG . Be BIG . Contact details: Business Intelligence Group Email: [email_address] BIG will help create major competitive advantage in today’s business environment.