Hants RDA
   Business Plan
    2009 - 2010

  Revised April 1, 2009
CONTENTS                                      ACRONYMS

                                            Executive Summary     ...
This i going to be a difficult yea for Hants Co
     is                   ...
2           VISION
                                            2.1 Shared Vision
2.2 Shared Values                       2.3 Shared Purpose
The world is currently asking itself    The Hants RDA is one of...

                (FP Markets, 2008)
3.2 Opportunities and                                 Hants County
Social Fabric                           Barriers       ...

                                             4.1 Focus & Performance            ...
5.1 Strategy
GOAL: To attract tourists, residents and entrepreneurs to Hants County.
− Local
                                      Business    Key new
                                    − Municipal   reside...
GOAL: To help Hants County’s most-valuable and most-growable businesses develop the...
GOAL: To help Hants County’s communities develop the capacity to address their mos...
                                                         2008-2009        2008-2009        2009-2...
A. Organizational                       B. Communications Plan                    C. Highlights of 2008-2009

  East Hants Resource Centre
 Suite 200-1, 15 Commerce Court
       Elmsdale, NS ...
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Hants RDA Business Plan 2009 2010

  1. 1. Connect Hants RDA Business Plan 2009 - 2010 Revised April 1, 2009
  2. 2. CONTENTS ACRONYMS Executive Summary 3 ACOA Atlantic Canada Opportunities Agency ACSBE Acadia Centre of Social & Vision 4 Business Entrepreneurship Shared Vision 4 ADEDA Annapolis Digby Economic Shared Values 5 Development Agency Shared Purpose 5 BoFT Bay of Fundy Tourism Partnership Operational Environment 6 BR + E Business Retention & Expansion CBDC Community Business Regional Analysis 6 Development Corporation Opportunities and Barriers 7 CED Community Economic Development Organizational Effectiveness 8 CNTA Central Nova Tourism Focus & Performance 8 Association Human Resources 8 CoRDA Colchester Regional Partnerships 8 Development Agency CWB Centre for Women in Business DCS Department of Community Strategic Initiatives 9 Services Strategy 9 DFAIT Department of Foreign Affairs & Evaluation Framework 9 International Trade Regional Promotion 10 DSWNA Destination Southwest Nova Business Development 12 Association Community Development 13 DoHP Department of Health Promotion Advocacy 13 DoL & WD Department of Labour & Workforce Development Operating Budget 14 DoTCH Department of Tourism, Culture & Heritage Appendices 15 EHALA East Hants Adult Learning Assoc. Organizational Overview 15 EHDCC East Hants & Districts Chamber of Commerce Communications Plan 15 GHP Greater Halifax Partnership Highlights of 2008-2009 15 HABA Hantsport and Area Business Financial Statement 15 Association HLN Hants Learning Network JRC Job Resource Centre Kings CED Kings Community Economic Development Agency LQRDA Lunenburg Queens RDA MEH Municipality of East Hants MWH Municipality of the District of West Hants NSARDA Nova Scotia Association of Regional Development Authorities NSBI Nova Scotia Business Inc. NSCC Nova Scotia Community College NSERD Nova Scotia Economic and Rural Development NSNP Nova Scotia Nominee Program RDA Regional Development Authority SWSDA South West Shore Development Authority TIANS Tourism Industry Assoc. of NS ToH Town of Hantsport ToW Town of Windsor VIC Visitor Information Centre WHCC West Hants Chamber of Commerce 2 | Hants RDA Business Plan 2009-2010
  3. 3. 1 EXECUTIVE SUM MMARY This i going to be a difficult yea for Hants Co is ar ounty’s econo omy, as it will b be aroun the world. However, the bottom of th economic c nd e his cycle is a greatt oppoortunity to foc invest and get aggressiv on econom development. cus, d ve mic The HHants RDA’s 2009-2010 bus siness plan has been design to create n s ned new value for its munic e cipal investors This plan proposes an est s. timated $607,000 in value toward regio e onal economic developmen in Hants Co c nt ounty, includin ng partnnership resourrces. It is based upon a reneewed commitment to our in nvestors' priorities, and an o on-going commitment towa achieving sustainable p ard prosperity for Hants County. This b business plan covers the seecond year of t Hants RDA strategic p the A’s plan, “Connected. 2008- -2011.” The pa year has se changes that align our ast een organnization to the new strategy and help us achieve new levels of perfo e ormance. Unde the leadersh of our 12 volunteer dire er hip v ectors, we hav ignited a ne ve ew purpose for the Ha ants RDA: as a connector su upporting a we of partners and eb s client This purpose is expresse through alig ts. ed gnment to fou core service ur es: Regioonal Promoti ion, Business Developmen Communit Development, and nt, ty Advo ocacy. The c coming fiscal y year will see Hants County “get aggressiv on econom H ve” mic development. High hlights of the plan include: − Engaging in an internationa marketing a E n al alliance to attr ract businesse and es im mmigrants, in partnership with our neighboring RDAs n w s. − Beginning a ca B ampaign to bu our workf uild force through people attrac h ction and retention. r − Renewing our long-standing efforts to increase tourism in the count R m ty. − Increasing the number of businesses we support throu our business e ugh retention and expansion program, in resp r ponse to the e economic slow wdown. − Providing brie P efings on the economy and local business trends to mu e s unicipal councils and o c other key advoocates. Over the coming yyear, the Hants RDA’s success will be driven by strategi s ic partn nerships with a wide array of organization including g o ns, government a other and RDAs With the sup s. pport of these partners, we plan to make tangible e e contr ributions towa Hants Cou ard unty’s sustaina able prosperitty. Ryan MacNeil, BBA MAES n A, Execu utive Director r Hants RDA Business Plan 2009-2010 | 3
  4. 4. 2 VISION 2.1 Shared Vision Two years ago, we set out to find a Throughout our strategic planning fresh focus for the Hants RDA. We consultations, we heard stories of consulted our clients, neighbours people moving to Hants County to and community leaders by “escape” urban life. People told us travelling throughout Hants County. that they choose to live here to be closer to nature and the ocean, to Six community consultations maintain family ties, and to live at a captured the public's vision for this sustainable pace. Over the coming region. These sessions were held in years Hants County can become Vision Statement Falmouth, Milford, Vaughan, Selma, even more of a haven from Summerville, and Mount Uniacke. adrenalin soaked cities. It can be the "Sustainable prosperity Forty individuals shared their place where people reconnect to for Hants County." life. perspective on the region's challenges and opportunities. At the same time, Hants County can In September, we joined with the be a place where entrepreneurs Hants Action Team (a federal / connect to a different kind of provincial working group) to business climate. We can solidify consult with key not-for-profit our appeal to larger companies that organizations from across the seek transportation infrastructure, county. We also began extensive proximity to the airport, and consultations with key partners and talented workers. These will be all four municipalities. These advanced manufacturing consultations culminated in a companies that add value to our "community leaders discussion abundant natural resources while paper." Feedback on the discussion recycling one-another's waste (like paper was received from councilors Shaw Resources and Minas Basin do in all four municipalities. today). But we will also see the Throughout these consultations, we emergence of the "lifestyle worked diligently toward the entrepreneur". These individuals completion of our "business will choose to live in Hants County retention and expansion" pilot and establish knowledge-based, project. By December 2007, we globally-competitive small were able draw to upon the businesses. opinions of nearly 50 CEOs and business owners. Meanwhile, young people will be succeeding baby boomers at the The Hants RDA staff and board helm of Hants County's businesses reviewed the results of these and farms. We will all make an effort consultations. Staff held a number to buy local products, especially of strategy discussions from August local food. And visitors will travel 2007 to January 2008. The board here from around the globe to devoted time to strategic planning experience Nova Scotia's star at each meeting from August 2007 attraction: the Bay of Fundy. to March 2008. As a result, the board approved the principles of a Local residents envision an new strategy at its February 2008 economically prosperous and meeting, and approved the plan socially vibrant Hants County. They “Connected” in March 2008. focus, not on the quantity, but on the quality of what we have. 4 | Hants RDA Business Plan 2009-2010
  5. 5. 2.2 Shared Values 2.3 Shared Purpose The world is currently asking itself The Hants RDA is one of 13 Regional what genuine progress looks like. Development Authorities in Nova We know, for instance, that some of Scotia. It was incorporated in 1997 under the Regional Community the “economic growth” we have Development Act. Governed by a experienced over the past decades volunteer board of directors, we has been at the expense of society receive funding from the and the environment. Economic municipalities of East Hants, West “growth” has meant simply “more.” Hants, Windsor, and Hantsport; the Values Statement However, economic "development” Atlantic Canada Opportunities "We value genuine progress that connects implies that our economy can also Agency; and the provincial social/cultural diversity and environmental departments of Economic stewardship with economic growth." evolve in a qualitative way. Development and Community Services. When RDAs were formed 10 years Mission Statement ago, Nova Scotia adopted a new For ten years, the Hants RDA has "To make the connections that help Hants definition of “development”: been facilitating community and County achieve sustainable prosperity." business development in Hants ...economic, social and County. Our clients have built and institutional change brought maintained facilities, celebrated our about by a broadly representative culture and heritage, and employed community process aimed at our neighbours. They have made significant contributions to the improving the community as a social and economic development better place to live and work of Hants County. And we have been (Regional Community proud to help them move from Development Act, Nova Scotia vision to reality. Statutes, 1994). Through meetings with our clients, The concept of sustainable neighbours, and community development had appeared on the leaders, we have now refreshed our global stage long before RDAs were own vision for the future. We have found a shared desire for created. It has, however, only fully connectedness. We were told that made its way to Nova Scotia in the community connections make our past few years. Sustainable rural lifestyle distinct, and business development means more than connections make our economy “environmentally friendly” strong and flexible. development. According to the United Nations, The Hants RDA is now focused on making connections. We connect new tourists, residents and "Sustainable development is entrepreneurs to Hants County development that meets the needs through Regional Promotion. We of the present without connect our clients to new skills and compromising the ability of future resources through Community generations to meet their own Development and Business needs" (United Nations Development. And we connect Brundtland Commission, 1987). Hants County to outside decision makers through Advocacy. Hants RDA Business Plan 2009-2010 | 5
  6. 6. 3 OPERATIONAL ENVIRONMENT HEADLINE INDICATORS (FP Markets, 2008) 3.1 Regional Analysis Population: 43,040 Hants County is located on the Bay needs, a range of skills and Households: 16,756 of Fundy in the centre of mainland qualifications were identified, for Avg. Household Inc: $57,422 Nova Scotia. With four example field workers for seasonal Retail Sales: $377.6 m municipalities (East Hants, West operations, technical workers like Hants, and the Towns of Windsor those skilled in computer-assisted and Hantsport) the county benefits design or diesel mechanics, from a diversified economy and professional workers like chemists slight population growth. Headline and engineers. POPULATION DISTRIBUTION (2008) economic indicators are reported in the table and charts to the left. Shifting Economy 70 years + 65 to 69 years 60 to 64 years Population Hants County, like its neighbours, 55 to 59 years has traditionally been a resource- 50 to 54 years The 2006 census shows a total based economy, particularly in 45 to 49 years population of 41,182, up 1.7% from agriculture. Although agriculture 40 to 44 years 35 to 39 years the 2001 census. Projections for and agri-food processing remain 30 to 34 years 2008 (Financial Post) put the significant economic drivers, other 25 to 29 years county’s present population at industries have begun to take root. 20 to 24 years 43,040. As is the same for most While manufacturing still employs a 15 to 19 years jurisdictions, Hants County’s significant number of people in 10 to 14 years 5 to 9 years population is aging, with a large Hants County, retail trade and 0 to 4 years proportion of its population construction are the two largest between the ages of 40 – 54. sectors of employment. -2000 -1000 0 1000 2000 Female Male The census shows that 5,335 people A shift-and-share analysis (provided who lived elsewhere in 2001 moved by NSBI), indicates that Hants Source: FP Markets 2008 to Hants County. Of these, the vast County’s largest shifts have been majority (4,105 people) moved from toward professional services, elsewhere in Nova Scotia. Attracting manufacturing, services, and retail and retaining immigrants remains a trade. There has been a relative shift challenge. The 2006 census shows away from employment in utilities, 1,540 immigrants. However, only information and cultural industries, 355 of these people would be real estate, and public considered recent immigrants, administration. having settled in Hants County between 1991 – 2006. This Infrastructure represents fewer than 25 immigrants per year. Both sides of the county continue to have challenges surrounding the Workforce imbalance in growth of the commercial versus residential tax There were 20,361 people in the bases. While municipalities are labour force in Hants County in increasingly challenged to attract 2006. Hants County showed an new business, infrastructure unemployment rate of 7.9%, and a limitations on the East side, and a labour participation rate of 63.6%. lack of industrial lands on the West This compared with a provincial side, are a continued weakness. As unemployment rate of 9.1% and the demand for infrastructure – labour participation rate of 62.9%. particularly water and sewer – continues to grow in both rural and Participants in the Hants County urban areas, municipalities are also Business Retention and Expansion being challenged to address other (BRE) initiative indicate a fair infrastructure needs, like the need amount of satisfaction with the for public transportation, and public workforce. In terms of workforce recreational facilities.
  7. 7. 3.2 Opportunities and Hants County Social Fabric Barriers Population Estimates 2005 - 2008 Literacy concerns and the growing The Hants RDA engages in a inequity felt by the least wealthy continuous assessment of the members of the community also 2005 42500 opportunities and barriers to have a negative impact on the community economic development social health of Hants County. The in the county. On-going BR+E rural-urban juxtaposition of services 2006 42600 efforts continue to highlight five in the County also affects service recurring trends: Understanding provision – and it often hinders the the Workforce; Employee 2007 County’s ability to bring together a 42700 Attraction; Investment Readiness; unified voice on key issues. Environmental Opportunities; and Succession Planning. Over the 2008 43040 Economic Slowdown past year, workforce challenges (including hiring challenges and Like other parts of Nova Scotia and layoffs) held particular significance Source: FP Markets 2005 - 2008 Canada, the Hants County economy in BR+E efforts. is currently experiencing a downturn. Leading employers have Through strategic planning been forced to lay-off workers, or Hants County consultations in 2007-2008, the Avg. Household Income temporarily shut down production Hants RDA identified five key 2005 - 2008 in order to remain competitive. external factors that are affecting Sectors most at risk include primary Hants County’s economic resources, manufacturing and prosperity: Population, tourism. 2005 Environment, Globalization, $52,900 Urbanization, and Infrastructure. Economists predict the effects of Hants County residents see these the global downturn will be external pressures are as both moderated in Nova Scotia. At 3.4%, challenges and opportunities. 2006 $53,200 the inflation rate is roughly a third Details can be found in the 2008- of what it was during the 1980s. 2009 business plan. Government finances continue to be strong. According to the 2007 Conference Board of Canada, GDP $57,200 growth will be a 0.7% this year, compared to 2.7% in 2007, and 3.1% in 2006. Canada will see virtually no job growth in 2009. 2008 $57,422 In spite of the global slowdown and its significant local impacts, the Source: FP Markets 2005 - 2008 region is still experiencing successes that deserve to be celebrated. Companies such as Cobham Tracking & Locating (formerly Orion Electronics) and Shaw Pipe have landed multi- million dollar contracts. Calgary- based Triangle Petroleum is continuing its shale gas exploration program in East Hants and pumping millions into the local economy. Major infrastructure improvements such as the twinning of Highway 101 are poised to give Hants County unprecedented access to Halifax and the global gateway. Hants RDA Business Plan 2009-2010 | 7
  8. 8. 4 ORGANIZATIONAL EFFECTIVENESS 4.1 Focus & Performance 4.2 Human Resources The Hants RDA’s 2008-2011 The Hants RDA derives its core Strategic Plan (“Connected.”) strength from the work of talented focuses the organization on four employees and volunteers. In 2008- core services: Regional Promotion, 2009, the Hants RDA implemented a Business Development, new approach to staff training and Community Development, and development. For each position, we STAFF Advocacy. The strategic plan brings identified the competencies and this fresh operational focus while attributes we will need to deliver Ryan MacNeil, BBA, MAES addressing funder expectations and our four core services. A particularly Executive Director mapping out a path to genuine effective approach to staff Pat Gould-Thorpe, BSc, BEng progress for Hants County. development has been quarterly Community Development Officer peer meetings with Kings CED and In 2008-2009, the Hants RDA ADEDA. The Hants RDA has also Wendy Aird, BA, MBA Business Retention & Expansion Officer introduced a new internal structure begun to participate in NSARDA’s in response to our strategic plan. peer development days. For 2009- Viorica Sporea, BA, CITP Development Officer positions have 2010, six percent of staff time Regional Promotion Officer been aligned to the new Regional (approximately 585 hours) has been Chantelle Marshall, BA Promotion, Business Development targeted as an investment in Operations Manager and Community Development learning and growth. goals. The administrative portfolio Jane Crosby, BA, FTT Assistant Development Officer was refined to an “Operations 4.3 Partnerships Manager” handling the RDA’s operations and logistics. Priorities The Hants RDA's strategic plan, BOARD for Executive Director role have "Connected." recognizes the vital been shifted from internal focus on role of partnership in achieving Rick Gaudet, Chair projects to an external advocacy sustainable prosperity for our and communications focus. region. The Hants RDA relies on Jim Smith, Vice-Chair strong partnerships across the During the past year, the Hants RDA county, and throughout the Laurie Murley, Treasurer also made a commitment to the province, to achieve our regional Mike Bishop, Director NSARDA performance-based vision. To this end we have made funding model and created a "partnership strength" one of the John Bregante, Director balanced scorecard within its ISO key performance indicators in our Margot Bureaux, Director 9001:2000 quality management balanced scorecard. system. The scorecard has helped Beth Caldwell, Director align the organization to its new In September 2008 we conducted strategy, by examining the four our first annual survey to gauge the Shannon Cunningham, Director product areas and two strength of our partnerships and Gordon Dickie, Director competencies (human resources identify ways to strengthen our and partnerships) through the network of partners. The survey Creelman MacArthur, Director standard five scorecard reached 18 of our closest Beth McNeill, Director perspectives. community partners. The headline result was 3.9 points out of 5.0 on Brian Banks, Board Advisor The RDA Performance Review Team partnership strength. Through the concluded that the Hants RDA “met survey, partners also reported that Roger Gerrard, Board Advisor expectations” at its annual their partnerships with the Hants Wendy Keen, Board Advisor performance review in November RDA contribute to the region’s 2008. No recommendations for sustainable prosperity (33% improvement were provided by the strongly agreed; 44% agreed; and review team. 22% somewhat agreed).
  9. 9. 5 STRATEGIC INITIATIVES 5.1 Strategy Business The Hants RDA has adopted a four- In October 2008, the Hants RDA Development part strategy to support community introduced its first quarterly economic development in Hants “performance scorecard”. These Regional County (see the strategy model new quarterly reports build upon Promotion Advocacy diagram and goals to the right). the RDA’s ISO quality management system to provide the board, Community 5.2 Evaluation Framework funders, and stakeholders with Development reliable and balanced information The Hants RDA is committed to on the organization’s performance. transparency and accountability. A The Hants RDA is the only RDA in variety of measures are taken to Nova Scotia using the balanced Strategic Goals promote good governance and scorecard framework to report provide accountability back to the performance on a quarterly basis. To attract tourists, residents and entrepreneurs to Hants County. RDA’s government investors. Beginning April 1, 2009, these To help Hants County’s most-valuable and The Hants RDA is an ISO 9001:2000 quarterly reports will be submitted most-growable businesses develop the registered organization. This means to all seven government investors capacity to create and sustain quality and released publicly as a new employment. that we have adopted policies and procedures that meet international means of accountability. The Hants To help Hants County’s communities standards for continuous quality RDA's government investors will be develop the capacity to address their most improvement. Our ISO registration able to monitor the RDA’s service pressing opportunities and challenges. is maintained through an annual performance, and track the return To help Hants County’s key advocates external audit of the Hants RDA’s on their investment, through these influence policy changes that support the operations. quarterly performance reports. region’s sustainable prosperity. Scorecard targets for 2009-2010 are outlined below. PERFORMANCE SCORECARD TARGETS 2009-2010 MISSION PERSPECTIVE 2008-2009 (YTD) TARGETS (09-10) Average Household Income ($) $57,422 $57,966 CUSTOMER PERSPECTIVE 2008-2009 (YTD) TARGETS (09-10) Average Client Satisfaction (# out of 5) 4.8 4.0 Clients Reporting a Tangible Impact (%) 50% 1 75% FINANCIAL PERSPECTIVE 2008-2009 (YTD) TARGETS (09-10) Funder evaluation score (# out of 12) 7–9 2 10 Return on Municipal Investment (per $1) $3.29 $3.63 Budget expenditures variance (%) -4.6% 0.0% PROCESS PERSPECTIVE 2008-2009 (YTD) TARGETS (09-10) Client Consultation Time (hours) no benchmark 2500 On-time Performance (% of targets complete) no benchmark 100% Referrals to Partner Agencies (#) 251 90 Marketing Conversion (% of inquiries realized) no benchmark 5% LEARNING & GROWTH PERSPECTIVE 2008-2009 (YTD) TARGETS (09-10) Employee Development Time (hours) 482 3 585 Average Partnership Strength (# out of 5) 43.9 4.0 1.) The 2008-2009 benchmark is based on BR+E results only. 2.) The score is in the range of 7-9 points, but has not yet been provided. 3.) The 2008-2009 benchmark is an estimate. Hants RDA Business Plan 2009-2010 | 9
  10. 10. 5.3 ACTIVITIES IN REGIONAL PROMOTION GOAL: To attract tourists, residents and entrepreneurs to Hants County. DIRECT COSTS / TIMELINE TARGET OUTCOMES (Short OUTCOMES (Long ACTIVITY PARTNERS OUTPUTS RESOURCES Q1 Q2 Q3 Q4 GROUPS Term) Term) − Regional − GHP Potential new Promotion − CoRDA − Alliance MOU Officer (20%) business − Kings − International investors and − Inquiries (#) for − $5000 CED Marketing Alliance immigrants in immigration to Hants Attraction of International contribution communications − LQ RDA sectors and County. immigrants (#) and Marketing − $5000 extra collateral (web and Alliance − DFAIT geographic − Inquiries (#) for businesses (#) to Hants travel print) − NSERD markets business investment County. − Partnered identified − Participation in 4 − NSBI in Hants County. resources through the international trade estimated at − Municipal shows. Partners partnership. $157,000 − NSBI − Property profile − Hants − Web-based − Regional information accessed Improved service on West commercial Commercial Promotion Potential by prospective investment inquiries, Municipal property inventory. Property Officer (5%) business investors (# hits). leading to attraction of Partners − Protocol for updates Inventory − $2500 investors. − Inquiries (#) for businesses (#) to Hants − Realtors to database from County. consulting fees business investment − Property various partners. in Hants County. Owners − DoTCH − CNTA and DSWNS − CoRDA, Kings Key tourist CED, − On-time completion − Partnership approach − Regional populations Attraction of tourists CREDA of milestones and to tourism marketing. Tourism Promotion as defined in (measured in tourism Marketing Officer (45%) and Tourism deliverables based − Inquiries (#) for revenue $) to Hants ADEDA. on the Tourism tourism information − $5500 budget Action Plan County. − Bay of (pending). Strategy. on Hants County. Fundy Tourism Part. − Municipal Partners
  11. 11. − Local Business Key new − Municipal resident − Inquiries (#) for − Regional − On-time completion Partners populations information on living Attraction of migrants People Promotion of milestones and − DoL&WD as defined in / working in Hants (#) & immigrants (#) to Marketing Officer (25%) deliverables defined − NSERD People County (including Hants County. − $5500 budget Strategy in People Strategy. − JRC, immigration). Future- (pending). Worx − Community All target Target populations Development groups − Launch of − Increase in hits to have efficient access to HantsCounty- Officer (5%) Not defined in redesigned website information on information on Hants .com Website − Regional applicable other County and the Hants in summer 2009. (#) Promotion activities. RDA. Officer (5%) − Town of Hantsport Hants West − Resolution of Hants West Funded on a − Town of Municipalities − Business Park investment readiness Investment project basis at Windsor feasibility study. deficits (# issues Readiness $89,400, − Municipal Prospective − Community Profiles resolved from NSBI’s Attraction of businesses Project including an -ity of business − MOU on joint checklist). (#) to Hants West. “Investment (special Readiness West investors in business attraction − Inquiries (#) for Hants key sectors (to activities. business investment project) Officer”. − NSERD be defined). in Hants West. − NSBI Hants RDA Business Plan 2009-2010 | 11
  12. 12. 5.4 ACTIVITIES IN BUSINESS DEVELOPMENT GOAL: To help Hants County’s most-valuable and most-growable businesses develop the capacity to create and sustain quality employment. DIRECT COSTS / TIMELINE TARGET OUTCOMES (Short OUTCOMES (Long ACTIVITY PARTNERS OUTPUTS RESOURCES Q1 Q2 Q3 Q4 GROUPS Term) Term) − Municipal Partners Direct support to 48 − Business key businesses: Resolution of business − NSBI “Most Retention & Valuable” and − Client Consult. opportunities and Expansion − ACOA challenges: Creation and Business “Most Time (hrs) Officer (100%) − NSERD − Client satisfaction maintenance of quality Retention & Growable” − Partner Referrals Expansion − $1500 for client − CBDC businesses in (score) employment (#) and tax (#) assessment ($). recognition Hants- key − Client Impact (% events and Kings industries.1 Partnership meetings significant) projects. − LAT (#) Members − Hants West − Business directory − Operations Mgr Hants County − Upgraded web- Municipal records updated (#). Business (5%) businesses based business Increased local retail Partners − Hits (#) to information Directory − $4000 and directory, with sales ($). − WHCC, consumers. on Hants County consulting fees municipal portals. EHDCC, businesses. HABA Financial/admin support to: − Local businesses Hants County profiled at shows (#). − Operations Mgr − EHDCC − EH Business Expo, Buy Local businesses − Show attendees (#) Increased local retail (5%) − WHCC − HABA Trade Expo, Events and exposed to sales ($). − $500 − HABA consumers. and information on Hants − WH Chamber County businesses. Christmas Show. Indirect support & knowledge transfer to small business: − Operations Mgr − Guides distributed or (5%) − ACSBE − Six small business downloaded (#). Creation and Small Business Hants County Clinic & − $2500 budget − CBDC entrepreneurs workshops. − Workshop maintenance of quality Guides (includes $500 Hants- . − Updated small participants (#). employment (#) and tax in participant Kings business guidebook. assessment ($). − Client satisfaction fees) (score). − Client impact (% significant). 1Key Industries (from the 2008-2011 strategic plan): Agriculture, Mining, Forestry, Life Sciences Mfg., Building Supplies Mfg., Technology Mfg., Environmental Products Mfg., Tourism, and Professional Consulting.
  13. 13. 5.5 ACTIVITIES IN COMMUNITY DEVELOPMENT GOAL: To help Hants County’s communities develop the capacity to address their most pressing opportunities and challenges. DIRECT COSTS / TIMELINE TARGET OUTCOMES (Short OUTCOMES (Long ACTIVITY PARTNERS OUTPUTS RESOURCES Q1 Q2 Q3 Q4 GROUPS Term) Term) Resolution of Community Direct support to 30 community group Resolution of Hants − ACOA groups that key organizations / Community opportunities and County’s most pressing − Community − NSERD address most projects: Development challenges: community Development − DoTCH pressing − Client Consult. Project/Client − Client satisfaction opportunities and Officer (90%) − DoHP opportunities Time (hrs) Support (score) challenges (# projects − DCS and − Partner Referrals challenges.2 − Client Impact (% closed). (#) significant) − Updated volunteer / Indirect support & not-for-profit knowledge transfer to resource guide. not-for-profits: − ACOA − Guides distributed or Increased Resolution of − Updated not-for- Community − Community Hants County Hants County’s most − NSERD profit funding scan downloaded (#). Development Development voluntary / pressing community − DoTCH guide. − Workshop Clinic & Officer (5%) not-for-profit opportunities and − DoHP − Two free expert participants (#). Guides − $1000 budget organizations. challenges (# projects − DCS workshops (eg. − Client satisfaction closed). fundraising, (score). governance, legal, − Client impact (% marketing). significant). 5.6 ACTIVITIES IN ADVOCACY GOAL: To help Hants County’s key advocates influence policy changes that support the region’s sustainable prosperity. DIRECT COSTS / TIMELINE TARGET OUTCOMES (Short OUTCOMES (Long ACTIVITY PARTNERS OUTPUTS RESOURCES Q1 Q2 Q3 Q4 GROUPS Term) Term) − Mining − Advocacy alliances Key advocates receive Industry with key partners. critical information on Key advocates Information Assoc. − “State of the Hants County’s policy influence policy and Evidence − Executive Hants Region” report, − Fed. of needs: changes that support to Hants Director (10%) County’s Key based on BRE Ag. − Client satisfaction the region’s sustainable County’s key − $1000 budget Advocates.3 records and socio- − TIANS (score) prosperity (# reporting advocates. economic trends. − EHALA − Client Impact (% action). − Briefings (#) to key − HLN significant) advocates. 2 Most pressing opportunities and challenges (from the 2008-2011 strategic plan): Tourism, Culture & Heritage; Community Inclusion (newcomers and disadvantaged groups); and Literacy. 3 Key advocates (from the 2008-2011 strategic plan): Hants RDA Staff & Board; Elected Politicians (Councilors, MLAs, MP); Chambers of Commerce and Business Associations; and the NS Association of RDAs. Hants RDA Business Plan 2009-2010 | 13
  14. 14. 6 OPERATING BUDGET 2008-2009 2008-2009 2009-2010 Budget Year to Date Budget REVENUE Government Contributions Government of Nova Scotia 137,000 102,750 150,000 Atlantic Canada Opportunities Agency 137,000 60,332 150,000 Municipality of East Hants 66,866 66,866 66,866 Municipality of the Dist. of West Hants (1) 51,836 51,836 77,308 Town of Hantsport (1) 4,448 4,448 9,378 Town of Windsor (1) 13,851 6,926 24,533 Total Government Contributions 411,000 293,157 478,084 Project Revenue Human Resource Revenue 26,000 21,079 21,917 Special Projects Revenue (2) 100 - 100 41,083 Marketing Project Revenue 6,500 - - Project Administration Revenue 400 231 500 Total Project Revenue 33,000 21,210 63,500 Cost Recovery Revenue Enterprise Centre of Hants County 1,000 - 1,000 Shared Office Equipment & Facilities 1,200 635 2,500 Total Cost Recovery Revenue 2,200 635 3,500 TOTAL REVENUE 446,200 315,001 545,084 EXPENSES Operating Expenses Salaries, Benefits and Related Costs 285,000 216,065 297,800 Internet and Technical Support 7,500 6,279 7,380 Telephone 8,000 6,772 7,800 Cellular Telephone 6,000 2,440 4,000 Office Rental and Utilities 40,000 29,850 40,000 Office Supplies 5,000 5,457 5,000 Memberships 5,500 6,116 5,900 Staff Mileage & Travel 15,000 8,218 12,000 Staff Meals and Accommodations 2,500 1,338 5,000 Board Meals and Accommodations 2,000 1,770 2,000 Training and Conferences 6,000 4,391 6,000 Board Mileage 3,500 1,884 2,000 Advertising & Marketing 12,000 4,107 23,000 Accounting Administration Fee 21,000 21,886 21,867 Insurance 2,500 1,640 1,640 Professional Services 8,000 10,420 10,000 Equipment Lease Contracts 6,300 4,537 11,500 Capital Equipment Purchases 565 - 3 - Total Operating Expenses 436,365 333,168 462,887 Project Expenses Municipal Project Expenses (3) 14,836 10,000 - Special Project Expenses (2) - - 82,166 Total Project Expenses 14,836 10,000 82,166 TOTAL EXPENSES 451,200 343,168 545,053 SURPLUS / (DEFICIT) - 5,000.00 - 28,166 - 31 Notes: 1.) Budgeted revenue from Windsor, Hantsport and West Hants includes their base contributions plus the incremental “Investment Readiness” project. 2.) Special project revenue and expenses relate to the “Hants West Investment Readiness Project” which will be fully funded by the three municipal partners and others. 3.) Municipal leveraged projects were phased-out in the 2008-2009 fiscal year.
  15. 15. APPENDICES A. Organizational B. Communications Plan C. Highlights of 2008-2009 Overview GOAL Looking back on the preceding year, The Hants Regional Development we take considerable pride in a Authority is a forward-looking To demonstrate the Hants RDA’s number of highlights, including: organization established to support results, build its brand, and drive its and advance community economic resource engine. − A local business’ new joint development in Hants County. From venture with a multinational its offices in Windsor and Elsmdale, DIRECT COSTS / RESOURCES company; the Hants RDA works with − Construction of the Sustainable businesses, community groups and − Executive Director (10%) Fish Farming Canada all three levels of government to − $5000 budget aquaculture facility; champion the interests of Hants − Start-up of a new equestrian and County locally, regionally and PARTNERS winery business by American internationally. immigrants; − NSARDA − Implementation of the Hants The Hants RDA is one of 13 Regional − Neighbouring RDAs County Small Business Clinic; Development Authorities in Nova − Local Newspapers − A visit by Premier MacDonald to Scotia. It was duly incorporated businesses and communities in pursuant to the Regional Community TARGET GROUPS East Hants; Development Act (S.N.S., 1996, c.29) − An interpretive centre plan and by Ministerial Order dated August 11, − Government Investors initial trail construction at the 1997. − Target clients & prospects Cheverie Salt Marsh Restoration − Key Partners Site; Governed by a volunteer board of − The 2nd Annual 84th Regiment directors, the agency receives Homecoming; OUTPUTS funding from the municipalities of − Start-up of the Planters 250th East Hants, West Hants, Windsor, and Hantsport; the Atlantic Canada − Annual General Meeting Anniversary Project; Opportunities Agency; and the − Annual Report (plus subsequent − The 2nd Annual Hants County provincial departments of Economic presentations and media Arts Council “Festival of Art”; & Rural Development and relations). − $675,000 in funding for a major Community Services. − Annual Performance Review expansion of the Windsor Day report and presentations. Care; The Hants RDA’s vision, mission and − Quarterly performance scorecard − A Downtown & Waterfront values statement can be found on reports. Revitalization Session with key pages 4-5 of this business plan. − Bi-weekly news pieces. stakeholders in the Town of − Client success story advertising Windsor; projects. − Establishment of the Halifax International Marketing Alliance; OUTCOME (Short Term) − Establishment of a peer networking partnership with Increased awareness of Hants RDA’s Kings CED and ADEDA; impacts through earned media (# of − A People Strategy for Hants articles). County; and − A new Strategic Tourism Action OUTCOME (Long Term) Plan for Hants County; Continued commitment to Hants RDA’s success (approval of funding D. In-House Financial year-over-year, continued engagement with Hants RDA). Statements See columns 1 & 2 on page 14. Hants RDA Business Plan 2009-2010 | 15
  16. 16. 1-877-284-2687 East Hants Resource Centre Suite 200-1, 15 Commerce Court Elmsdale, NS B2S 3K5 Fax: (902) 883-3024 Enterprise Centre of Hants County Box 2313, 80 Water Street Windsor, NS B0N 2T0 Fax: (902) 798-3254