This document provides guidance for creating employee activation content using a 3-2-1 rule. The rule recommends employees share 3 pieces of content that make them feel smart by showcasing their knowledge, 2 pieces that make them feel proud of their workplace such as company achievements, and 1 piece that helps them feel successful by reaching audiences and driving results like promoting products for sales. The content types suggested include industry insights, expertise, tips, advice, leadership perspectives, initiatives, job posts, and product promotion.