6 bis 7 leipzig

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6 bis 7 leipzig

  1. 1. The  case  of  united  recycling  efforts  by   the  beverage  industry  in  Mexico  MBA  Jorge  Fernando  Garcia  Abaroa   Leipzig,  Germany,  Nov  25th,  2012  
  2. 2. Table  of  contents   1. Waste in Mexico 2. Facts and figures 3. Precedent in Germany and the EU 4. ECOCE Overview 5. 6. Objectives 7. Recycling: A shared responsibility 8. Gathering business 9. From vicious cycle to virtous cycle
  3. 3. Table  of  contents   10. 11. 12. 13. How ECOCE gave value to PET 14. Effects on value chain and the environment 15. Education and communication 16. ECO Challenge 17. Other industry initiatives: Coca-Cola 18. Conclusions
  4. 4. Waste  in  Mexico   Metals   Textiles   Mexico generates about 3%   1%   tons of trash per year. Plastics   6%   Glass   Enough to fill the Azteca 6%   Organic   Stadium 36 times. 32%   Garden  waste   The Azteca Stadium has a 10%   capacity of 105,000 people. Paper  &   In the1986 World Cup, Cardboard   Argentina won against 14%   Germany in this stadium Other   28%  Source: ECOCE, A.C., 2009
  5. 5. Facts  and  figures   6 There   are     plastic   materials,   called   commodities   which   are   the   most  commonly  used  to  make  different  containers:   1   PET  (clear  bottles)   2   PEAD  (opaque  bottles)   3   PVC  (20  liter  water  bottles)   4   PEBD  (bags)   5   PP  (Tupperware,  reusable  containers)   6   PS  (foam  cups)  Source: ECOCE, A.C., 2009
  6. 6. Facts  and  figures     PET  marked  with                        in  the  Plastic  Classification     Table,   accounts   for   about   1.5%   of   the   total   trash   (USW)             Even  though  they  can  be  recovered  (gathered)  in  the   same   way,   each   one   of   them   has   different   properties,   characteristics   and   uses   in   terms   of   recycling  Source: ECOCE, A.C., 2009
  7. 7. Facts  and  figures   Only about 40% of PET plastic is recovered and recycled in Mexico (300,000 tons a year)Source: ECOCE, A.C., 2009
  8. 8. Facts  and  figures   Not  all  trash  (Urban  Solid  Waste,  or  USW)  is  plastic       From  the  total  of  USW,  containers  account  for  20%   of  the  volume       Plastics  are  one  of  the  materials,  accounting  for  9%   of  USW.       Not  all  plastic  is  PET  Source: ECOCE, A.C., 2009
  9. 9. Precedent  in  Germany  and  the  EU  In  1991  the  German  government  passed  a  packaging  law  (Verpackungsverordnung)    Requires  manufacturers  to  take  care  of  the  recycling  or  disposal  of  any  packaging  material  they  sell.    Manufacturers  who  contribute  to  the  cost  of  recovery  and  recycling  of  their  products.  
  10. 10. Precedent  in  Germany  and  the    DSD  (Duales  System  Deutschland)  collects  the  materials  and  producers  pay  a  fee.    The  Green  Dot  is  used  by  more  than  130,000  companies,  encompassing  460  billion  packages    
  11. 11. ECOCE  -­‐  Overview     It  is  a  non-­‐profit  organization     Founded  in  2002     Its  objectives  are  environmentally  oriented     It  manages  a  fund  created  by  member  companies       They   operate   the   First   National   Voluntary   PET   Container  Residue  Plan     Member  companies,  comprise  about  61%  of  all  the   PET  plastic  used  in  Mexico.  Source: ECOCE, A.C., 2009
  12. 12.  members  Source: ECOCE, A.C., 2009
  13. 13. Objectives   Gathering  waste  PET  containers  from  its  member  companies.     Promote  the  creation  of  a  renewed  Recycling  Industry  in  Mexico   that  generates  jobs  and  certainty.     Civic  and  Ecologic  Education  Campaings  that  create  awareness  in   Mexico,  looking  to  change  improper  disposal  habits.     Create  sinergy  with  governments  to  analyze  Critical  Areas,  looking   for  final  solutions  to  the  problem,  instead  of  just  dealing  with  its   effects  (cleaning).     Participate  in  the  process  of  producing  laws,  rules  and  norms  that   provide  certainty  and  are  objective.  Source: ECOCE, A.C., 2009
  14. 14. Comparing  Green  Dot  and  ECOCE   This  Green  Dot  system  is   compulsory,  whereas  in   ECOCE,  it  is  voluntary  
  15. 15. Recycling:  a  shared  responsibility   Makes  laws   Enforces  laws   Government   Promotion  Gathering  Processing   Sorting  Recycling   Reducing   Reusing   Industry   Society  
  16. 16. Gathering  is  not  always  a  business     Plastics  are  a  global  commodity       In   Mexico,   there   is   not   enough   domestic   demand   for   products  made  with  recycled  materials       $$$ PET  recycling    cost             $   PET  sale  price         The  ECOCE  fund  finances  this  gap  
  17. 17. PET:  From  vicious  to  virtuous  cycle   Production  of  PET  containers   Normal  use  cycle  of   and  products PET  products Disposal  in  local   landfills
  18. 18. PET:  From  vicious  to  virtuous  cycle   Promotes  the  value   Recycling  facilities  use  PET   of  recycled   and  value  recycled  material materials  and  their   gathering Gathering  of  PET  to   provide  certainty  in   its  supply,  quantity,   quality  and  price
  19. 19.  recycling  process   Industrial   Clean  flakes   recycling   Pellets   Thread   Manufacture   Textile  fibers   Filler  fiber   new   Bottles   Resin   products   Sheet/strap  
  20. 20.  PET  processing  plants  
  21. 21.  nationwide  gathering  (tons)  
  22. 22.  benefits  to  the  industry  1,700  direct  jobs,  and  more  than  15,000  indirect  jobs    Formalization  of  the  activity,  paying  taxes    Certainty  in  PET  purchase  as  reuse  material    Saving  space,  life  expectancy  and  costs  of  controlled  landfills    Creation  of  a  new  PET  recycling  industry    Better  work  and  development  conditions  
  23. 23. How  ECOCE  gave  value  to  PET   Internal   consumption   Export  Individuals   Middlemen   ECOCE  
  24. 24. Effects  of  new  PET  recycling  value  chain   Before After Price  per  Kg. 30  cents 9  pesos Source  of  demand Foreign Mixed Infrastructure Poor Very  Good
  25. 25. Effects  on  the  environment  For  each  ton  of  PET  saved,  4.4  barrels  of  oil  are  saved    Recycling  a  ton  of  PET  keeps  3.32  tons  of  CO2  from  entering  the  atmosphere.    This  means  that  in  Mexico,  we  save  from  recycling  over:        996,000  tons  of  CO2  
  26. 26. Education  and  communication  Since   2003   ECOCE   has   awareness   campaigns,   inviting   people   to   change   their  behavior      About   $80 000,000   USD   in   resources   have   been   invested   in   awareness   and   educational  efforts      ECOCE   has  support   and   collaboration   in   events,  programs  and  educational  and   ecological   efforts   with   all   levels   of   government.  
  27. 27. Communication  -­‐  Campaigns  
  28. 28. Awareness  campaigns  
  29. 29. Awareness  campaigns  -­‐  2008  
  30. 30. Awareness  campaigns  -­‐  2010  
  31. 31. ECO  Challenge  Educational   gathering   program,   which   is   voluntary   and   free   of   charge    Takes   place   in   the   biggest   cities   in   Mexico,   focused   in   public   and   private  schools  with  more  than  300   students  of:     Kindergarten   Elemmentary   Junior  High  School   High  School  
  32. 32. ECO  Challenge  Students   participate   in   gathering   PET   waste   from   containers   generated   at   their   schools   or  in  their  homes.      At   the   end   of   the   school   cycle,   the   school   exchanges  the  PET  gathered  for  prizes.      This   promotes   the   practice   of   sorting   and   recycling  culture  in  schoolchildren.  
  33. 33. ECO  Challenge  results   SCHOOL   03-­‐04 04-­‐05 05-­‐06 06-­‐07 07-­‐08 08-­‐09 09-­‐10 10-­‐11 11-­‐12 12-­‐13 CYCLE CITIES                                2                                  9                                    18                                    21                                    30                                    43                                    54                                    63                                    65                                    69   SCHOOLS                          70                        346                                688                        1,200                        2,171                        3,503                        4,785                        5,462                        6,431                        6,800   STUDENTS              7,000        250,000              420,000              730,000              970,000        1,500,000        1,750,000        1,737,608        1,784,696        1,890,000   FAMILIES              4,900        175,000              294,000              510,000              735,000        1,200,000        1,500,000        1,480,000        1,517,000        1,660,000   PERSONS          24,500        875,000        1,470,000        2,550,000        3,675,000        6,000,000        7,500,000        7,400,000        7,800,000        8,030,000  KG.  OF  PET        113,074        373,067              869,400        1,397,000        2,000,000        3,189,000        4,028,000        4,642,000        4,037,000        5,000,000  RECOVERED
  34. 34. Other  industry  initiatives:  Coca-­‐Cola  Develop  eco-­‐intelligent  packaging  that  are  perceived  as  a  source  of  value  and  not  as  waste      Creating  packaging  that  uses  less  plastic,  but  is  structurally  strong      Building  in  Mexico,  the    largest  capacity  PET  recycling  facility,  which  recycles  25,000  tons  of  PET,  with  Coca-­‐  own  technology  
  35. 35. Conclusions   ECOCE  members  agree  to  the  ideals  of  corporate   social  responsibility  in  Mexico.     ECOCE   believes   in   its   strategy   of   voluntary   PET   waste  management     ECOCE   believes   in   feasible   goals,   which   are   gradual   and   with   the   vigilance   of   authorities,   and  that  laws  should  be  revised  and  changed    
  36. 36. Conclusions  Lawmaking   should   be   comprehensive   of   all   residues,  and  not  target  just  a  particular  kind    Investment   in   infrastructure   and   municipal   services   are   the   key   to   detonate   growth   in   the   recycling  industry    The   recycling   industry   should   be   regulated   and   formalized  to  allow  for  price  certainty  and  be  in   a  position  to  compete  globally  
  37. 37. Vielen Dank für Ihre Aufmerksamkeit!
  38. 38. Social transformation of a city based on education and entrepreneuship Medellin case Presented by: MSBS Adriana Perez Perez Medellin Colombia (Email: adriana.perez.perez@gmail.com, Movil: +57-‐3104558451)
  39. 39. Colombia Antioquia Medellín
  40. 40. Deep rooted violence In 1991 we were the most violent city in the world. We went from 381 homicides per 100.000 habitants in 1991 to a rate of 26 in 2007.  
  41. 41. What  did  they?  -‐ Giving the best and create opportunities especially for poor people-‐ Public-‐big firms investment-‐ Transparence co-‐administration with the citizens-‐ Education (Learning and training, in a broad sense) as their main tool to build opportunities and catalyst of social transformation-‐ New infrastructure and architect design to change the look of the supports every social transformation program)    
  42. 42. How are we going to solve the problems? The  formula=     Reduce violence and immediately carry out O social interventions p p   V o i L r o e t l s u e s n n i c t e i Social e + Interventions s
  43. 43. Culture  -­‐   Creation-­‐  1. New public spaces Human   Knowledge Spirit-­‐   Integral   urban   projects  -­‐   Renovation2. High quality -­‐     public education Learning Shared   budget  -­‐   Participatio3. Entrepreneurship n-­‐   Innovation Justice   New  public  spaces   and  other   and   infrastructure   Living  together-­‐   security   Recreation-­‐ Sports-­‐Mobility    Transparency, converted into actions= TRUST
  44. 44. Social interventions to transform Medellin beginning     Scholarships   Ludotekas   1.  High  quality   public   education   -­‐  Learning-­‐   Technical   Renovtions   school   New   schools  
  45. 45. 1. High quality public education -‐ Learning-‐ Good beginning Program
  46. 46. The first step forquality education is thedignity of the space youstudy in. The humblest people go to the most beautiful
  47. 47. 1. High quality public education -‐ Learning-‐ Ludotekas
  48. 48. 1. High quality public education -‐ Learning-‐ Renovations
  49. 49. 1. High quality public education -‐ Learning-‐ New schools
  50. 50. 1. High quality public education -‐ Learning-‐ Scholarships  and  new  places:  Instituto  Técnico  Metropolitano  ITM     New  Building   ¡In 2004 there were 8.000 places. In 2008 we reached 23.000 places! Donation of FundaciónTotal area: 10.407 m2 Fraternidad Medellín:Coverage: 13.600 students USD 16 Million
  51. 51. Social interventions to transform MedellinSocial interventions to transform Medellin Library   parks   2.New  public   Share   spaces   Explora   places    Knowledge-­‐   Botanic   garden  
  52. 52. 2.New public spaces Knowledge-‐ Library parks - outside
  53. 53. 2.New public spaces Knowledge-‐ Library parks - inside
  54. 54. 2.New public spaces Knowledge-‐Explora, Science and Technology ParkArchitect: Alejandro Echeverri Constructed: 17.930 m2 Public Space: 21.470 m2
  55. 55. 2.New public spaces Knowledge-‐ Botanical GardenThe expression of Spring in Medellín
  56. 56. 2.New public spaces Knowledge-‐
  57. 57. Social interventions to transform Medellin Plaza   Mayor   Ciudad  e   Cedezos   3.   Entrepreneuship   Innovation-­‐   Ruta  N   Parque  e  
  58. 58. 3. Entrepreneurship Innovation-‐
  59. 59. 3. Entrepreneurship Innovation-‐
  60. 60. 3. Entrepreneurship Innovation-‐ Plaza Mayor Fair and Convention Center
  61. 61. 3. Entrepreneurship Innovation-‐ Ruta N
  62. 62. 3. Entrepreneurship Innovation-‐
  63. 63. What have we learned?-‐ All types of entrepreneurship counts and are important. Not only technology based firms contributing to the economy. Social and cultural-‐creative are increasing their importance around the world.-‐ Development of the competences are more necessary as the instrumental learning. In this field, the schools and universities play the main role as row material suppliers for the entrepreneurship ecosystem.-‐ The development needs a culture development. It takes time and demands the permanent commitment of the government.-‐ Big companies have to be involved in the social development and in the creation of markets for the .-‐ possible through education and entrepreneurship to catalyst a social transformation of a city.
  64. 64. This  girl  is  the   face  of    transformation     Come  to  my   city  to  feel  it.     Thank you for your attention!

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