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SAY THINK
FEELDO
“able to relate”
“require staff to work in a team”
“willing to learn”
“exhibit flexibility”
“I would expect the person to achieve a certain
area of competency.... the person would have to
be able to think indepentdently and logically.
This is very important.
“They lack independent thinking and research.”
“Undergraduates from overseas tend to be
good in relating to people but sometimes the
knowledge can be shallow.”
“If the school spoonfeeds the students then
the students will not be good in research and
thinking by himself or herself.”
Bethany Lau Chui Bing, Empathy Map
“He was very serious in his stance.”
“He did not flinch.”
“I would expect the person to achieve a certain
area of competency.... the person would have to
be able to think indepentdently and logically.
This is very important.
“They lack independent thinking and research.”
“The interviewee felt disappointed in the current
education system.”
“He felt angry at how some undergraduates were
unable to think for themselves,”
Problem Statement:
The stakeholder ( an employer) needs
undergraduates who can think independently and
do research.

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Empathy map

  • 1. SAY THINK FEELDO “able to relate” “require staff to work in a team” “willing to learn” “exhibit flexibility” “I would expect the person to achieve a certain area of competency.... the person would have to be able to think indepentdently and logically. This is very important. “They lack independent thinking and research.” “Undergraduates from overseas tend to be good in relating to people but sometimes the knowledge can be shallow.” “If the school spoonfeeds the students then the students will not be good in research and thinking by himself or herself.” Bethany Lau Chui Bing, Empathy Map “He was very serious in his stance.” “He did not flinch.” “I would expect the person to achieve a certain area of competency.... the person would have to be able to think indepentdently and logically. This is very important. “They lack independent thinking and research.” “The interviewee felt disappointed in the current education system.” “He felt angry at how some undergraduates were unable to think for themselves,” Problem Statement: The stakeholder ( an employer) needs undergraduates who can think independently and do research.