Empathy

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How to apply empathy to the design process, the team environment and the business model - Presented LOS ANGELES 2011 & BERLIN 2011

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Empathy

  1. 1. Succeed through EmpathyHow to apply empathy to the design process, the team environment and the business model
  2. 2. It’s all aboutS u r v iv a l
  3. 3. Lust Fear E mp a thyAnger Calm
  4. 4. Social cognition E mp a thy Pro-social behaviourEmotional reaction
  5. 5. Acknowledge E mp a thy React Reflect
  6. 6. Discover E mp a thy Deploy Define
  7. 7. Open R e la t o S o c ia liz r erIndirect Direct T h in k e D ir e c t o r r Guarded
  8. 8. Key Costumer activities relations Key Value Marketpartners proposition segments Key Channels Resources Cost structure Revenue stream
  9. 9. Succeed through empathyApplying it to more than just users. But also to: T h e d e s ig n proc e s s The te a me n v ir o n m e n tT h e b u s in e s s mode l
  10. 10. Thank you for your empathic attention! #birgitgcom #sorenmuus

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