A Belgian company produces and sells natural dog food and horse treats....

2. Beta Max concept
For years, Mr Heine was in touch with behaviourist that
searched for new solution for dog’s diet. In 2009, he created
the BetaMax Concept company to commercialise under the
name Pat’Zen thes new concept of food.
The company is located in Braives (Belgium) in the middle of
an agricultural area, very fitted for cereals and vegetables.
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3. Reseach
Research workers from universities and behaviourists have
been studying dogs.
The results of the study are the
following:
- Dogs are hunters and they need
predigested food.
- All dogs eat the same food.
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4. New concept
This new concept is predigested natural food by micronizing.
The goal is to create a food that is the closest to the dog's
diet in the wild.
The feed is balanced for dogs in order to respect the
intestinal flora.
The process of predigesting permits to reduce the
surplus of starch. So, it increases the digestibility and at the
same time, it keeps the nutritional, energy and vitamin
values.
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5. Advantages
• 100% natural (only cereals and proteins, no conservatives,
no dyes)
• The same product for all races, all sizes and ages.
• Complete feeds and easily digestible (for a healthier dog)
• Cheap (water is added at home)
• High level of vitamin (beta-carotene for beautiful colour
and glossy hair)
• Tempting smell
• No added sugar (90% of the dogs lose weight after 3
month with Pat’Zen) 5

6. How to do?
The product is lyophilized. You must add water before serving.
1. Take the bowl
2. Add the amount of food
3. Add the right quantity of water
4. Mix and wait a few seconds
5. Ready to serve!
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7. Adjustment
The product is 100% natural, an adjustment period is necessary.
Day 1 and 2 Day 3 and 4
¼ Pat’zen ½ Pat’zen
¾ old food ½ old food
Day 5 and 6 After
¾ Pat’zen Only Pat’Zen
¼ old food
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8. Quantity
Following the weight of the dog, you know which quantity
of food he needs.
Dog’s weight in kg Quantity of Pat’Zen in gr Quantity of Water in ml
1 to 3 10 to 30 10 to 30
4 to 6 40 to 50 40 to 50
7 to 10 60 to 80 60 to 80
11 to 15 90 to 120 90 to 120
16 to 22 130 to 180 130 to 180
23 to 30 180 to 240 180 to 240
More than 30 8 per kg 8 per kg
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9. The range
Dog’s food Tidbits for horses
With Without
proteins proteins

10. With or without proteins, why?
The food without protein has to be given with some protein
of your choice ( for instance: meat left-overs from your
butcher ).
The food with protein can be given as a meal. We added soya
and fish.
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11. Dogs
The product is available with or without proteins.
Package sizes are plastic bucket (2, 5, 10 kg) and bag (20 kg).
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12. Dogs
Lunch box with food and fork.
You only need to add water, mix and serve!
Easy for a picnic, for a walk….
Package size is 200gr.
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13. Horses
100% Natural tidbits for horses
Package size is a plastic bucket of 1,5kg.
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