With the advent of new technologies, there has been a revolutionary change in the way consumer educate themselves and make critical purchasing decisions. These changes are also affecting highly regulated industries such as bio-pharma, where companies are rapidly adopting latest technologies to enhance their Consumer Marketing Research capabilities in Market Research field. Consequently, they are using novel tools and techniques to better understand consumer behavior.
In fact, industry experts believe that this trend will not only help bio-pharma organizations in conducting deeper & faster research but, will also help them in increasing their efficiencies.
Best Practices, LLC conducted this benchmarking study to identify current and evolving approaches for qualitative and quantitative consumer marketing research techniques and tools in pharmaceutical and medical device companies. This research examines the changing landscape for qualitative and quantitative research. It also reviews which quantitative research approaches market research leaders are currently utilizing most and why.
This study includes data on two segments: pharmaceutical companies and the Total Benchmark Class.