FansMeetin' Investor Deck - Product Definition & Differentiation - Market - Competitive Analysis - User Acquisition Analysis & AARRR Targets - 3Y Cash Flow & Revenue Analysis

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FansMeetin' Football Debate App
Product/Market Analysis & Investment Potential
Berhan Kongel – 28.05.14
Fansmeetin' Mobile Football App, Market Analysis & Investment Potential, Berhan Kongel – 28.05.14

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mod12 Founding Team
Berhan KONGEL, CEO Nuri TAŞDEMİR, Architect
Onur DİKİLİTAŞ, Financial Adv.
Cömert TÜLÜMEN, CTO
Utku ÖNAL, Community Mngr.

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we debate
football
PROBLEM?
forums
social
media
?

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FansMeetin' is the next generation mobile football forum, designed as a
competitive social network.

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Fans share their moments and thoughts about #matchdays, #transfers,
#players and #scoreguesses and debate with fellow & rival fans.

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FansMeetin' is all about translating real life football competition into digital.

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Debates
Debate by debate
streaming instead of
post by post
 Relational
Streaming, Easy to
understand the
context
Multidimensional
Content Filtering
 Easier to reach
desired content
Exposure
No obligatory
followership
 With right
content posting,
exposure to all fellow
and some rival fans
Football related
userbase
 Easier for other
users to relate to the
content.
Competition
Competition among
fans and teams.
 Users help their
team by competing
among each other.
Differentiation & Driving User Motivation

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EU Football Market
Source: ATKearney Analysis 2009
$24
Billion
Annual Football Media &
Marketing Revenues EU
6 – 8%
Annual Growth
50%
EU5 Market Share

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Competition
Social
Stats & News
Chats & SM
Integration
Complete
Social Engine
The Football
App (Germany)
$20,000,000
Fanatix (UK)
$2,000,000
Sport Stream
(USA)
$3,500,000
Second
Screen
Vuboo
(Spain)
$1,000,000
Investment To Date

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Analysis Of Initial Target Customer Base
Source: Perform Group 2013 Sports Media Consumption Reports
Sports Fans22,000,000
TR
35,000,000
64% 44%
66% 23%
55% 65%
18-34
61% 51%
$60,000+
58% 62%
1,278,000 728,000
UK
Y1 Concentration

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User Acquisition
Provocative posters in restaurants &
bars near stadiums.
Provocative post-its to be thrown
inside the stadiums.
Community Managers from various fan
groups
Reviews by known bloggers online &
offline.
Events
Online Offline
Facebook Mobile Install Ads (install
only)
Ads on Football Blogs & News Sites
with mobile presence (install only)
Air Push Marketplace (Android only)

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User Acquisition
Facebook Marketing TR Breakdown
A. Demographics
1) 13-15
2) 16-18
3) 19-25
4) 26-30
5) 31-40
B. Content
Ad Visuals & Copyright
• Photo Shoot Each Week For 3 Major Teams:
• Live Photos:
• Excitement (Torch Shows, Chanting, Choreography,
Walk Towards Stadiums)
• Fanatism (Masks, Painted Faces, Different Outfits)
• Flags
• Banners
• Fanatic Women
• Legends:
• Legendary players, banners, scores, moments, goals,
stats.
• Social Copyright:
• Similar copyright to major fan groups' Facebook &
Twitter posts.

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AARRR KPIs & Targets

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AARRR KPIs & Targets
AARRR KPIs & Targets For The First 6 Months On TR-Market

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Themes
(In-App)
Personalization
Option
1%-3% Expected
Return (of total users)
$1,99/$0,99 Price
Per Theme (-%30
Apple Cut)
$9,99/$4,99-Price
Per "Official Team
Item"
Revenue Streams
Short Term

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Ad
Spaces
4 Spaces per Team
(Stats)
1 Space for each
"Debate" with 50+
posts.
Weekly charges
based on active user
count
1 image + 140
character message
Short-Mid Term
Revenue Streams

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#hashtag
Renting
Revenue Stream for
Second Screen
Partnership with TV
Network
1 # per game
Different pricing for
derbies and other
games.
Revenue Streams
Mid-Long Term

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3 Year Cash Flow Analysis & Revenue Projection
* All Values In Turkish Lira

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Thank You
Reach us:
fansmeet.in
facebook.com/fansmeetin
twitter.com/fansmeetin
angel.co/mod12