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Football by Design #GX24 #GX24 Gabriel Simonet gsimonet@genexus.com @gabrielsimonet
DESIGN THINKING
Football X
#GX24
#GX24 Fútbol UY
#GX24
#GX24
#GX24
DESIGN THINKING
DESIGN THINKING
DESIGN THINKING
DESIGN THINKING
DOESN’T KNOW ANYTHING ABOUT FOOTBALL
#GX24 Don’t worry
A Design Process
#GX24 Design & Design Thinking
VIABILITY (Business) DESIRABILITY (Human) FEASIBILITY (Technical)
#GX24 Design Thinking Un proceso Source: HCD Toolkit
Source: Tim Brown, Design Thinking #GX24
#GX24 Google Ventures Source: FastCo Design - Google Ventures
#GX24 It’s a learning process! Source: IDEO
#GX24 The process according to Designing for Growth
Source: Designing for Growth #GX24
What is
#GX24 Explore the reality What’s the business problem? Where’s the opportunity? What has changed (or soon may change)?
#GX24 Explore the reality Look at the world: Observe what people do, how they think, what they need and want
#GX24 Explore the reality Some Possible Data Sources Existing Repository of Data Exploration of Products in same indus...
#GX24
#GX24 Results: Map & Synthesis
What if
#GX24 Envisioning the future 1. Brainstorm
#GX24 Envisioning the future 1. Brainstorm 2. Prototype
#GX24 Envisioning the future 1. Brainstorm 2. Prototype 3. Detect Opportunities
#GX24 Envisioning the future 1. Brainstorm 2. Prototype 3. Detect Opportunities 4. Try new Solutions
#GX24 A change in Pace Marcos, from Mexico joins the team Sinapse
#GX24 Second Version Results: 1. Much nicer second Version 2. A great NEW CONCEPT 3. A not so-much-satisfied stakehol...
What wows
#GX24 Users help decide Test the future in the present through prototypes
#GX24 Users help decide Results: 1. Matches: Ok.
#GX24 Users help decide Results: 1. Matches: Ok. 2. Data: Ok.
#GX24 Users help decide Results: 1. Matches: Ok. 2. Data: Ok. 3. More Data: Ok.
#GX24 Users help decide Results: 1. Matches: Ok. 2. Data: Ok. 3. More Data: Ok. 4. News: Ok.
#GX24 Users help decide We like this!
#GX24 Users help decide We like this!
#GX24 Users help decide We like this!
#GX24 Users help decide We like this!
#GX24 What Wows? Live, Live, Live! Colors, so many colors!
What works
Making it Work, as a Business #GX24
Making it Work, as a Business #GX24
Caveats & Benefits
DESIGN THINKING
#GX24 Design is subjective. Not all subjectivities are the same. At the end, it comes down to expertise & intuition C...
#GX24 Therefore, it’s important you define your criteria from the beginning. Find out what clients (final users) reall...
#GX24 The more efficiently you run the process, the less opportunities you will find during it Caveats
#GX24 It’s a learning process. Integrate everybody from the beginning. Caveats
#GX24 Key benefits Value: Helps creating new meaning and value for customers Business: Helps business find new ways to ...
Before we go
#GX24 Try it. It’s fun and get things done differently
#GX24 ? + ! -
#GX24 Remember Define your criteria Create a Diverse Team Get some chocolate Get out there Listen! Prototype, Test,...
Thanks!
Football by design - Design Thinking vs. La Liga de Mexico App
Football by design - Design Thinking vs. La Liga de Mexico App
Football by design - Design Thinking vs. La Liga de Mexico App
Football by design - Design Thinking vs. La Liga de Mexico App
Football by design - Design Thinking vs. La Liga de Mexico App
Football by design - Design Thinking vs. La Liga de Mexico App
Football by design - Design Thinking vs. La Liga de Mexico App
Football by design - Design Thinking vs. La Liga de Mexico App
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Football by design - Design Thinking vs. La Liga de Mexico App

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All projects are different from one another, and so are applications. But there are design processes that we may follow to help improve the results of our projects and detect interesting opportunities, while avoiding the problems we usually confront. In this session we will be seeing the Design Thinking Process and will study the case of a mobile application developed for the Mexican Football (not Soccer!) League.

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Football by design - Design Thinking vs. La Liga de Mexico App

  1. 1. Football by Design #GX24 #GX24 Gabriel Simonet gsimonet@genexus.com @gabrielsimonet
  2. 2. DESIGN THINKING
  3. 3. Football X
  4. 4. #GX24
  5. 5. #GX24 Fútbol UY
  6. 6. #GX24
  7. 7. #GX24
  8. 8. #GX24
  9. 9. DESIGN THINKING
  10. 10. DESIGN THINKING
  11. 11. DESIGN THINKING
  12. 12. DESIGN THINKING
  13. 13. DOESN’T KNOW ANYTHING ABOUT FOOTBALL
  14. 14. #GX24 Don’t worry
  15. 15. A Design Process
  16. 16. #GX24 Design & Design Thinking
  17. 17. VIABILITY (Business) DESIRABILITY (Human) FEASIBILITY (Technical)
  18. 18. #GX24 Design Thinking Un proceso Source: HCD Toolkit
  19. 19. Source: Tim Brown, Design Thinking #GX24
  20. 20. #GX24 Google Ventures Source: FastCo Design - Google Ventures
  21. 21. #GX24 It’s a learning process! Source: IDEO
  22. 22. #GX24 The process according to Designing for Growth
  23. 23. Source: Designing for Growth #GX24
  24. 24. What is
  25. 25. #GX24 Explore the reality What’s the business problem? Where’s the opportunity? What has changed (or soon may change)?
  26. 26. #GX24 Explore the reality Look at the world: Observe what people do, how they think, what they need and want
  27. 27. #GX24 Explore the reality Some Possible Data Sources Existing Repository of Data Exploration of Products in same industry Exploration of Products in other industries Clients Hear what they say (ok) Watch what they do (much better)
  28. 28. #GX24
  29. 29. #GX24 Results: Map & Synthesis
  30. 30. What if
  31. 31. #GX24 Envisioning the future 1. Brainstorm
  32. 32. #GX24 Envisioning the future 1. Brainstorm 2. Prototype
  33. 33. #GX24 Envisioning the future 1. Brainstorm 2. Prototype 3. Detect Opportunities
  34. 34. #GX24 Envisioning the future 1. Brainstorm 2. Prototype 3. Detect Opportunities 4. Try new Solutions
  35. 35. #GX24 A change in Pace Marcos, from Mexico joins the team Sinapse
  36. 36. #GX24 Second Version Results: 1. Much nicer second Version 2. A great NEW CONCEPT 3. A not so-much-satisfied stakeholder
  37. 37. What wows
  38. 38. #GX24 Users help decide Test the future in the present through prototypes
  39. 39. #GX24 Users help decide Results: 1. Matches: Ok.
  40. 40. #GX24 Users help decide Results: 1. Matches: Ok. 2. Data: Ok.
  41. 41. #GX24 Users help decide Results: 1. Matches: Ok. 2. Data: Ok. 3. More Data: Ok.
  42. 42. #GX24 Users help decide Results: 1. Matches: Ok. 2. Data: Ok. 3. More Data: Ok. 4. News: Ok.
  43. 43. #GX24 Users help decide We like this!
  44. 44. #GX24 Users help decide We like this!
  45. 45. #GX24 Users help decide We like this!
  46. 46. #GX24 Users help decide We like this!
  47. 47. #GX24 What Wows? Live, Live, Live! Colors, so many colors!
  48. 48. What works
  49. 49. Making it Work, as a Business #GX24
  50. 50. Making it Work, as a Business #GX24
  51. 51. Caveats & Benefits
  52. 52. DESIGN THINKING
  53. 53. #GX24 Design is subjective. Not all subjectivities are the same. At the end, it comes down to expertise & intuition Caveats
  54. 54. #GX24 Therefore, it’s important you define your criteria from the beginning. Find out what clients (final users) really want. Caveats
  55. 55. #GX24 The more efficiently you run the process, the less opportunities you will find during it Caveats
  56. 56. #GX24 It’s a learning process. Integrate everybody from the beginning. Caveats
  57. 57. #GX24 Key benefits Value: Helps creating new meaning and value for customers Business: Helps business find new ways to grow Engagement: The Buy-In is great Alignment: It just kills the debate, through data driven design
  58. 58. Before we go
  59. 59. #GX24 Try it. It’s fun and get things done differently
  60. 60. #GX24 ? + ! -
  61. 61. #GX24 Remember Define your criteria Create a Diverse Team Get some chocolate Get out there Listen! Prototype, Test, Iterate Start again Have fun!!
  62. 62. Thanks!

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