Conversion rate optimization (CRO) is the marketing buzzword for becoming just a bit better every day. It’s a commitment to not settling for the status quo and to keep on seeking new and better ways to get, keep and grow your customers. CRO is the art and science to improve your ... - Traffic (Channels, Campaigns, Audiences, Ads, ...) - Funnel (Landing pages, Emails, Check out, ...) - Analytics (Conversions, Screen Recording, A/B Testing, ...) - ... and of course your product.

1. CONVERSION RATE
OPTIMIZATION
JUNE 5th 2019

11. • TRAFFIC OPTIMIZATION
• LANDING PAGE OPTIMIZATION
• EMAIL OPTIMIZATION
TODAY’S JOURNEY

12. FOUNDER SINCE 2008
GROWTH MARKETER
HOST OF PIRATE SKILLS
BEN SUFIANI

13. GROWTH
ROADMAP
CONTENT
& STORY
DATA &
ANALYTICS
CONVERSION
OPTIMIZATION
FUNNEL
BUILDING
TRAFFIC
GENERATION

14. TRAFFIC
LANDING PAGES
MESSAGES
SALES PROCESS
CONVERSION OPTIMIZATION

15. get.pirateskills.com/
cro
BEN SUFIANI
+49-1522-6389102
BEN@PIRATESKILLS.COM
SILDES & VIDEO

16. #PIRATESKILLS
TAKE PICTURES
SHARE THE STREAM

17. WHAT DO YOU
WANT TO LEARN
TODAY?

18. QUESTION:
WHY ARE YOU
NOT IN THE FB
GROUP … YET?

19. SERIOUSLY …
WHY NOT?
FACEBOOK.COM/GROUPS/PIRATESKILLS

20. WHY
CRO
?

21. • LOWER COST PER ACQUISITION
• INCREASE CUSTOMER LIFETIME VALUE
• CPA < CLV 💥🚀
CRO MATTERS

22. ANALYTICS
ACQUISTION
REFERRAL
RETENTION
ACTIVATION
REVENUE

23. TRAFFIC
OPTIMIZATION

24. GOOGLE ADS

25. GOOGLE ADS

26. FACEBOOK ADS

27. FACEBOOK ADS

28. FACEBOOK ADS

29. FACEBOOK ADS

30. FACEBOOK ADS

31. LANDING PAGE
OPTIMIZATION

32. • FOLDS
• TITEL
• TAGLINE
• CTA
• IMAGES
• BENEFITS
• FEATURES
• STORY
WHAT TO A/B TEST

33. • GOOGLE OPTIMIZE (FREE A/B TESTING)
• INSTAPAGE (LANDING PAGES & A/B)
• HOTJAR (USER BEHAVIOR TRACKING)
TOOLS

34. A/B TESTING
YOUR WEBSITE

35. GOOGLE OPTIMIZE

36. GOOGLE OPTIMIZE

43. CREATE A/B
TESTABLE
LANDING PAGES
(INSTAPAGE)

48. USER
BEHAVIOR
TRACKING
(HOTJAR)

50. EMAIL
OPTIMIZATION
(MAILCHIMP)

51. MAILCHIMP

52. MAILCHIMP

53. MAILCHIMP

54. MAILCHIMP

55. MAILCHIMP

56. • CONVERSION OPTIMIZATION
• TRAFFIC OPTIMIZATION
• LANDING PAGE OPTIMIZATION
• EMAIL OPTIMIZATION
TODAY’S JOURNEY

57. TRAFFIC
LANDING PAGES
MESSAGES
SALES PROCESS
CONVERSION OPTIMIZATION

58. ANALYTICS
ACQUISTION
REFERRAL
RETENTION
ACTIVATION
REVENUE

59. JOIN THE
JOURNEY

60. GROWTH
ROADMAP
MEETUP
JULY 3rd 2019

61. GROWTH
ROADMAP
03.07.
CONTENT
& STORY
17.07.
DATA &
ANALYTICS
21.08.
CONVERSION
OPTIMIZATION
18.09.
FUNNEL
BUILDING
07.08.
TRAFFIC
GENERATION
04.09.
BECOME A GROWTH MARKETER

62. get.pirateskills.com/
cro
BEN SUFIANI
+49-1522-6389102
BEN@PIRATESKILLS.COM
SILDES & VIDEO

63. WHAT DO YOU
WANT TO LEARN
TODAY?

69. WHAT DO YOU
WANT TO LEARN
TODAY?

70. Q&A

71. 1. LINKEDIN APP
2. NETWORK LOGO
3. FIND NEARBY
4. ADD PEOPLE

72. RUM
OPTIMIZATION

74. CONVERSION RATE
OPTIMIZATION
JUNE 5th 2019