Multivariate Tests – The Newest Technique in Learning About People Visiting Your Site
1.
2. When dealing with a
budget into the
billions, firms such as
Microsoft, Facebook and
IBM among others
struggle to know the
mindset of their client
base. With so much at
stake, that is why these
same firms invest
millions even more to
find out.
3. Every year, Microsoft for
example, continues to promote
its core business of the Windows
operating system. Microsoft and
its founder Bill Gates, knows that
he has to fight off the Open
Source attacks led by the Linux
operating system as well as the
browser attacks led by Mozilla
and Firefox. With these dual
battles on going, Gates realizes
that he has to maintain his core
base while, attracting new users
to be able to survive in this new
internet age.
4. Despite knowing this, Gates also
realizes that he has to be able to
tweak the Windows operating
system to help it maintain its
market share as well as the
Internet Explorer browser.
However, knowing this does not
help Gates at all unless he knows
the mindset of his customer. That is
why Gates routinely has his
corporation, Microsoft; use
Multivariate testing to open up the
wants of his clients so that he can
remain on top of the software
world.
5. Gates is an owner who realizes that the software
world changes constantly and this is due to the ever
changing wants and wishes of the buying public. Just
a few years ago smartphones were all the rage and to
tap into that market Microsoft developed the Windows
phone in large part because of the Multivariate testing
they sponsored whether or not consumers would
support a Windows based phone as compared to the
Android system that first appeared on the market.
6. Finding a positive response to the
Windows phone in the smartphone
market, Gates has thrown the full
weight and support of Microsoft into
the full development not only into the
making of handsets but in the actual
telecommunication industry. This
has, put such telecommunication
giants as AT&T and Verizon on alert
because they now know that they
have a competitor in Microsoft that
has the resources and patience to
dominant a market that they once
ran with a free rein.
7. Thanks to Multivariate testing, Microsoft discovered
that its clientele, were very open to having an
alternative to the dominance of Apple and it iconic
portable music player, the IPod. Apple, for years was
able to dictate as king of the portable media market
very high prices, as well as the demand that users had
to use its software and ITune store.
8. If Apple had taken the
time to find out what
users thought about their
business approach, they
would have found a
ground swell of
discontent against it;
however, Apple was
blinded by their
dominance and never
really considered that
they had a threat
because of the popularity
of the IPod.
9. Microsoft, thanks in large part to Multivariate testing, did
discover that Apple’s stranglehold on the portable media
player market was causing discontent. So with that
knowledge, Microsoft developed its own portable media
player, the Zune. And not only did Microsoft develop and
launch its very own portable media player, but they also
did so on a platform that was not as closed and difficult
to expand as Apple’s IPod because of what they learned
from the results of the Multivariate testing.
10. Multivariate tests, it is a technique that has been in
place for years to learn about the paying public. Firms
such as Microsoft have used the testing for years to
not only learn about their own customer base but their
competition as well.
