Parking Data Ventures

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Parking Data Ventures

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Parking Data Ventures

  1. 1. Friday, December 11, 2009 9:45am Mapping Out Local Revenue and Services Where you are/where you are going might mean something to advertisers. Mapping is taking the medium in new directions. Find out about fast evolving, map-centric local business solutions. They’ll play a big role in changing the face of local. Jason Boseck, President Parking Data Ventures LLC 201 W. Baltimore Street Baltimore, MD 21201 (410)991-1025
  2. 2. 10,500+ Partner Parking Facilities (US & Canada) • InfoUSA dataset limited to ~6,500 Parking Facilities PMS STANHOPE GE Capital Garages, Inc. Company Parking Customers are an extremely attractive marketing demographic
  3. 3. PARKING CONTENT PARKING IS AN ANCHOR POI Points Restaurant of Reservation Interest Business Night Meeting Life Retail Doctor Shopping Appointment INTERACTIVE Local Events PARKING Attractions Locations Rates Discounts Availability Reservations Directions Traffic New Services Event Info Local Info Handicap Museums Auto Payment Premium Spaces Needs Out Of Leisure Town Activities Travel Theater Most Bars Urban Activities
  4. 4. PARKING DATA A UNIQUE CONTENT PRODUCT - Inherently Attractive Demographic - Parking Search Reveals Intent of Addressable Audience Location and time - Actionable Content Originates Granular Consumer Data - Enhanced User Experience and Engagement Marketing Opportunities Upselling Geo-fences, etc.
  5. 5. PARKING DATA VENTURES Combination of Content Technology Platform & Distribution Data Licensing Parking Transaction $ Transaction Revenue $ Banner Advertisement “Print at Home” Ticket Consumer Data $ Marketing Programs Origination Name $ Data Sales Mobile & Landline Numbers Email address (Employer) Year, Make, Model of Vehicle IP Address Mailing Address Billing Information Derived Demographic Information Geographic/Location $ Direct Marketing Onsite (at the lot/garage) Relevant Data $ Real-time Mobile Marketing Destination is inherently revealed in - Coupons, Opt-in SMS, Geo-fences, Upsales, etc. a parking transaction
  6. 6. MOBILE MARKETING CAMPAIGN Promotion Process Attendant distributed Army/Navy fans that Participant displayed Dunkin Donuts handout choose to participate the verification message to parking customers sent and received a text on their phone to message as described in receive the free coffee the handout and donut
  7. 7. Thank You Jason Boseck, President Parking Data Ventures LLC (410)991-1025 201 W. Baltimore Street jboseck@ParkingDataVentures.com Baltimore, MD 21201

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