Accompanying blog post with summary takeaways: http://bit.ly/crossyroaddissection Crossy Road has been a viral success, but what features have been put into the game to help spread the word? We took a closer look at the game to learn more about the in-game growth aspects implemented to increase the k-factor, as well as suggesting a few of our own. Grab some coffee, lean back and follow us through a dissection of Crossy Road. Read the accompanying blog post here: https://medium.com/learning-from-the-best-dissection-of-mobile-games/6-growth-hacks-you-can-learn-from-crossy-road-e9f69d6952ab

1. THE DISSECTION OF

2. DISCOVERY ONBOARDING GROWTH

3. DISCOVERY ONBOARDING GROWTH

5. Looks like Minecraft! Great
use of colors.

6. Looks like Minecraft! Great
use of colors.
Let’s check out what this
game is about

8. Holy moly! 100 million
downloads! Must be a
popular game.

9. Holy moly! 100 million
downloads! Must be a
popular game.
Why would a chicken
cross the road?

10. Holy moly! 100 million
downloads! Must be a
popular game.
Why would a chicken
cross the road?
I’m curious. Nice touch
on the description!

11. Holy moly! 100 million
downloads! Must be a
popular game.
Let’s play!
Why would a chicken
cross the road?
I’m curious. Nice touch
on the description!

12. DISCOVERY ONBOARDING GROWTH

14. Cool chicken! Is that me?

16. Wow. A hipster whale :D
Still loading I guess.

17. Wow. A hipster whale :D
Still loading I guess.
Wait what? Did he just snap
a picture of me?

19. Here we go!

20. Here we go!

21. Here we go!
But first: Game Center
login as usual

22. Here we go!

23. Let’s press right where the
hand points.
Here we go!

24. Cool! I just jumped one
step. Let’s tap a couple of
more times.

26. Darn! Hit a car. Unlucky me.

27. Woho! A free gift!
Darn! Hit a car. Unlucky me.

28. Woho! A free gift!
Darn! Hit a car. Unlucky me.

29. Now this popped up. Let’s
check out the share
function.
Woho! A free gift!
Darn! Hit a car. Unlucky me.

30. DISCOVERY ONBOARDING GROWTH

32. Nice shot! Wonder what I
can do with it.

33. Nice shot! Wonder what I
can do with it.

34. Nice shot! Wonder what I
can do with it.
Aha. Cool! I can tweet it.

35. Nice shot! Wonder what I
can do with it.
Aha. Cool! I can tweet it.
Great take-away: Let your
players decide their
preferred way of sharing

36. Nice shot! Wonder what I
can do with it.
Aha. Cool! I can tweet it.
Sharing images is way
more powerful than words.
Great take-away: Let your
players decide their
preferred way of sharing

37. Nice shot! Wonder what I
can do with it.
Aha. Cool! I can tweet it.
Suggestion: Would be
amazing to send the crash as
a GIF instead of an image!
Sharing images is way
more powerful than words.
Great take-away: Let your
players decide their
preferred way of sharing

39. Predefined text. That’s easy
to share!

40. Predefined text. That’s easy
to share!
Smart to teach players to
communicate using the
#crossyroad hashtag

41. Predefined text. That’s easy
to share!
Let’s tweet this!
Smart to teach players to
communicate using the
#crossyroad hashtag

43. Now let’s check out the gift

45. Uh nice! Let’s press this
button.

47. A Unihorse! What I always
wanted <3

48. A Unihorse! What I always
wanted <3
Can’t wait to ride this :D

49. A Unihorse! What I always
wanted <3
Can’t wait to ride this :D
Another share button! I’m
tapping it.

51. Awesome. Let’s tell the
world about my new
Unihorse! Posted!

53. Back to the first screen.
Now with my Unihorse:)

54. Back to the first screen.
Now with my Unihorse:)
Wondering how many
characters I can get.

56. 115 is the answer

57. 115 is the answer
Share button again! Let’s
see.

58. 115 is the answer
Share button again! Let’s
see.
Having this subtle button
on almost all scenes is a
great way to easily let the
players share their
experience during the
game

60. Share a photo of my
Unihorse again? Why not.
The world has to know!

61. More varieties of the text
wouldn’t hurt. Like:
Share a photo of my
Unihorse again? Why not.
The world has to know!

62. The #unihorse is my
favorite of my 2
#crossyroad characters
<3
More varieties of the text
wouldn’t hurt. Like:
Share a photo of my
Unihorse again? Why not.
The world has to know!

63. The #unihorse is my
favorite of my 2
#crossyroad characters
<3
By having a pool of pre-defined
text suggestions, players are
more likely to share it.
More varieties of the text
wouldn’t hurt. Like:
Share a photo of my
Unihorse again? Why not.
The world has to know!

65. Let’s get back into the game!

68. Killing it!

70. Woho! New high score :D

71. Let’s share this awesome
score with the world
Woho! New high score :D

74. Same text as last time

75. Same text as last time

76. Hmmm… Where’s the
photo?

77. Hmmm… Where’s the
photo?
Let’s cancel and try
again

79. Pressing this

81. There it is!
Now I’ll just wait for
the share options

82. There it is!
Now I’ll just wait for
the share options
…

83. There it is!
Now I’ll just wait for
the share options
…

84. There it is!
Now I’ll just wait for
the share options
…
Nothing happens. Let’s
try again

86. Pressing this again

88. …

89. …

90. …
Oh well…

91. …
Oh well…
Let’s get back into the
game!

94. So close!

95. So close!
Share again

97. The share button worked!
Let’s send a message

99. Send to my best friend

100. Send to my best friend

101. Good to include a link!
Send to my best friend

102. Send to my best friend

103. Nooo! Only 66p from my
top score! What’s yours?
http://crossyroad.com
Send to my best friend
Could have been more
creative with different
text suggestions, like:

104. Send to my best friend

105. And should have used
parameters to track the
effect of sharing
Send to my best friend

106. And should have used
parameters to track the
effect of sharing
Send!
Send to my best friend

107. On the receiving side

108. Cool photo
On the receiving side

109. Cool photo
Let’s check the link
On the receiving side

111. Oh no! Website isn’t
optimized for mobile
:(

112. Oh no! Website isn’t
optimized for mobile
:(
Not the best call to
action for a new player.

114. A few suggestions

115. Aurora has invited you to play!
Download now and get 100 free coins
A few suggestions

116. Aurora has invited you to play!
Download now and get 100 free coins
Who sent the link
A few suggestions

117. Aurora has invited you to play!
Download now and get 100 free coins
Who sent the link
Incentive to
download now
A few suggestions

118. Aurora has invited you to play!
Download now and get 100 free coins
Who sent the link
Incentive to
download now
Call to action
(with Deep Linking that
includes the coins).
A few suggestions

119. Aurora has invited you to play!
Download now and get 100 free coins
Who sent the link
Incentive to
download now
Call to action
(with Deep Linking that
includes the coins).
Show the right store
for this device
A few suggestions

120. Thanks for Reading!
If you like to chat about it, use @BeMegacool.
Also, if you are interested in learning more about ways to increase k-factor for
mobile games, visit our website here: megacool.co