The BehrPro Webinar presentation details BehrPro program features, and spotlights the company’s two new products—BEHR PREMIUM DECKOVER® and BEHR MARQUEE™.

1. BehrPro Media Webinar
June 12, 2013

2. Welcome
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David Hsia
Senior Marketing Manager, Professional Products & Services
at Behr Paint
Jessica Barr
National Trainer at Behr Paint

3. • Partner to the Pro
Offer business solutions that help experienced pros to grow their bottom line
and assist new entrants to gain a foothold in the market
• Program Details:
• Products that perform—breadth of products offer durability, time-
savings, and premium performance and color
• Quality & value—built for the pro user and priced for the bottom line, the
KILZ® family of products includes all-purpose primers, specialty paints, and
high-quality coatings
• Dedicated pro service reps—offer one of the largest professional service
teams in the nation to ensure help is never far away
• Free Job site delivery—28 fulfillment centers and satellites, that can deliver
orders to customer’s job sites wherever they may be
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About BehrPro

4. • Services:
• Competitive Pricing—based on annual volume, The Home Depot® offers pros
a discount on every BEHR® or KILZ® purchase
• Color services—custom color selection, pinpoint color
matching, visualizations of color on the property, and professional
presentations for a pro’s client
• Factory tinting—consistent coloring as we always tint orders precisely to the
color needed, and not just BEHR colors, any color!
• Nationwide reach—can find our products in every Home Depot—that’s
nearly 2,000 locations nationwide
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About BehrPro

5. • Core Paint Products:
• BEHR PREMIUM PLUS ULTRA®
• BEHR PREMIUM PLUS®
• KILZ® Primers
• KILZ PRO-X™
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About BehrPro

6. BEHR MARQUEE™
Exterior Paint and Primer

7. Behr’s Premier Exterior Paint
Exterior Satin
Enamel
Exterior Semi-Gloss
Enamel
Exterior Flat
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8. After years of testing and development, the new stain-blocking BEHR MARQUEE
Exterior Paint and Primer is designed to reduce weather worries and deliver long-
lasting beauty. MARQUEE Exterior Paint and Primer provides unmatched
performance and durability backed by a lifetime guarantee.
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BEHR MARQUEE™
• Standout Product Features:
• Low-VOC, 100% acrylic paint formulated to deliver a
tough, nonstick finish that helps repel dirt
• Side-by-side testing indicates that BEHR MARQUEE
delivers more than twice the dirt resistance of
competitive products
• Extensive field and lab testing have repeatedly
demonstrated that this product’s advanced UV
protection offers exceptional fade resistance that keeps
colors looking truer
Actual Photo (above)
Representation (above)

9. • Standout Product Features, continued:
• Film resists rain after just 60 minutes without
surfactant leaching, run off or visible film
defects, allowing for painting later in the wet
season with less worry
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BEHR MARQUEE™
• Dual paint and primer performance to help
professionals complete projects quicker, while
blocking exterior wood tannin stains and offering
corrosion resistance
• Provides protection for wood, vinyl, aluminum, fiber
cement siding, metals, brick, masonry, stucco and
fences
• Available for color tinting through 64 new and unique
exterior colors, as well as the more than 2,000
existing core BEHR® colors and 364 BEHR PREMIUM
PLUS ULTRA® paint hues

10. • Pro Product Video
• Visit Behr on YouTube to see our BEHR MARQUEE Exterior Paint and Primer
video
• http://www.youtube.com/watch?v=ZhhM21887no
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BEHR MARQUEE™

11. BEHR PREMIUM
DECKOVER®

12. Innovative Coating To Restore Worn
Wood and Concrete
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13. New BEHR PREMIUM DECKOVER gives new life to old wood and concrete surfaces.
The innovative exterior coating immediately improves the look and durability of
high-traffic surfaces including wood, concrete and composites, making it easy to
eliminate a tired-looking walkway or deck.
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BEHR PREMIUM DECKOVER®
• Standout Product Features:
• Formulated with an advanced, 100%-acrylic resin for
a smooth, opaque, slip-resistant finish—making it the
ideal solution for wood
decks, docks, porches, concrete pool decks, walkways
and patios
• Covers up to 50 square feet in just two coats for
project efficiency and reduced product costs
• Conceals splinters and bridges cracks up to ¼
inch, leaving surfaces safer and more visually
appealing

14. • Standout Product Features, continued:
• Comes in 54 custom colors to meet customer and project demands
• Long-lasting, solid-color is formulated with excellent adhesion, which
helps protect surfaces from cracking and peeling
• Spatter resistance allows for application to both horizontal and vertical
surfaces
• Dries four times thicker than conventional stains and can be applied
via brush, roller or sprayer for ultimate convenience
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BEHR PREMIUM DECKOVER®

15. • Pro Product Video
• Visit Behr on YouTube to see our BEHR PREMIUM DECKOVER video
• http://www.youtube.com/watch?v=TijxWmM-yBc
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BEHR PREMIUM DECKOVER®

16. 2013 BehrPro Experience Tour
o Third annual mobile tour across the U.S.
showcasing the company’s latest
products—including MARQUEE and
DECKOVER—and services designed to
help pros build better businesses
o Eligible participants have a chance to
win one of two custom paint trailers
equipped with tools of the trade and
having an approximate retail value of
$12,000
o Traveling for 18 weeks to select The
Home Depot® stores and trade show
events including the National
Apartment Association Conference and
the Everything Building Conference &
Expo
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17. Thank you!
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