Why Your Business Should Invest in Web Presence
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Use this presentation and the speakers notes to convince your senior management team that investing in web presence is essential to staying ahead of the competition and generating qualified leads. To learn more, visit: http://bit.ly/LMmBNr The presentation will outline: 1. What is web presence? 2. Why do we need a web presence strategy? 3. What are the 3 key components of web presence optimization?
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Why Your Business Should Invest in Web Presence
- 1. Why our business needs web presence
- 2. What is web presence?
- 3. What is web presence?
- 4. Investment or expense? • Web presence is like any other capital asset, but it just happens to live online • It’s a machine that contributes to demand generation and brand equity, providing infinitely measurable results…far beyond traditional sales tactics
- 5. Why do we need a web presence strategy? • Get discovered and outrank your competitors in organic search results • Educate customers and build trust • Nurture customers through the buying process • Drive leads to the company website
- 6. A buyer’s decision making process Did you know? Business buyers contact suppliers directly when 57% of their purchase process is complete. Over half of the buying process is focused on researching, forming opinions, reading reviews and reducing options before making a final decision.
- 7. 3 key components to web presence optimization Content Search Brand becomes an authority online Better position in search engines More consistent brand image Top of mind with your customers and prospects Social
- 8. What is content marketing? Did you know? Content marketing is sharing your expertise, ideas and brand story online using words, graphics or video. B2B companies with active blogs generate 67% more leads per month on average than nonblogging firms.
- 9. How does content marketing generate leads?
- 10. What is search marketing and how does it help our company? Did you know? Google is the modern day Yellow Pages: you need to be where your customers are looking. 75% of “Googlers” never search past the first page 79% of search engine users say they always/frequently click on the natural search results
- 11. What is social media marketing? Modern word of mouth….on steroids! Customers become ambassadors for products and services and engage with the brand
- 12. Social media in the C-suite? Did you know? 94% B2B buyers said C-suite social media participation enhances a brand image
- 13. Now is the time to invest in our company’s web presence to stay ahead of the competition
Editor's Notes
- The purpose of this presentation is to convince management to invest in web presence and educate your company leaders on the following: What is Web Presence?Why Do We Need a Web Presence Strategy?3 Key Components of Web Presence Optimization
- Web Presence is content marketing, social media marketing and search marketing working together as an integrated digital strategy that drives qualified leads to your company.
- More than just your website, your web presence is the sum total of your company’s presence online:Corporate website, microsites and blogsVisibility and listings in search enginesWherever your original content can be found onlineWherever anyone is talking about your company, product or service onlineYour company’s social media pages/profiles
- It’s an investment, but to get results we have to build a strong strategy, and then maintain it.
- Unlike a sales team, it works for you 24 hours a day, helping customers find you, instead of you having to find them.
- Ask yourself: “Is my expertise, knowledge and industry authority being shared or discussed where customers are forming these opinions?” You are the expert, but if you’re not creating content, sharing on your website and engaging on social spaces, no one will know!
- Content marketing is a means of talking about your brand, products and services in a way that is relevant and meaningful to your customers and prospects.
- When done right, content marketing will combine your understanding of exactly what your prospects and customers need to know with the keywords they are using to search for your products and services onlineThe result: an increase in organic search traffic to your website and generate leads.
- Search marketing offers solid return on investment because it allows your company to reach its target audience and it’s measureable.But, to see a return, your company needs to understand what your potential customer is looking for and then be there for them.
- Find where your customers are online and start engaging with them. Whether it’s positive or negative feedback, it’s essential to know what people are saying about your brand.
- Get over thinking about social media as a fad. It’s part of the business. Good content needs to be shared at the executive level, not just by the sales team. It shows authority, commitment to the product or services the company is selling, and allows C-suite execs to talk to buyers where they exist online.
- Now that you’ve ‘schooled’ senior management about digital marketing, present your case in terms that matter to them:Business resultsLead generationCost per lead and acquisitionSales increases