The market for foliage and tropical plants is booming, driven by a new set of young shoppers. Learn about some of the hottest plants that are appealing to a new customer group.

1. Capitalize on Current Foliage Trends
Bill Calkins, bcalkins@ballhort.com

2. Numbers increasing year after year
• Up 5+% 2016-2017-2018
• Driven by young consumers
• Suppliers are selling out
• Driven by trendy plants
• Social Media rockstars
• Plant Parents
• Jungalos and Urban Rainforests
• Healthy and Air Purifying
Sales are Booming!

3. Might be their very first plant!
• Watering
• Light
• Pests
• Repotting
• HOUSEPLANT CLASSES!
Educate!

4. Monstera – 2018 ROCK STAR!

5. REALLY !?!?

6. Sanseveria – Snake Plant

7. Succulents

8. Calathea – Peacock Plant
Caution: Don’t Overwater

9. Areca Palm (bright light)

10. Fiddle Leaf Fig

11. Ficus Elastica
Caution: Can be tough to keep appropriately watered

12. Cactus

13. TREND PREDICTION!
Peperomia

14. THANK YOU!
Bill Calkins, bcalkins@ballhort.com