1. Digital Pantry
30 sec Commercial
This commercial is targeted to housewives
Audience watching television at home and can be slightly
edited for the company’s website and for, most
importantly phone entertainment, as the main
target is people who have smart phones.
With soft warm tones and an attractive yet,
Message “woman-next-door” model, this commercial
conveys ease, convenience and sells the idea
of having more leisure time to relax and enjoy
nature, while getting exactly what you and
your loved ones want from the store

2. 1 sec
WOMAN LEAVES HOUSE TO GO TO
THE GROCERY STORE IN CITY

3. 1 sec
ZOOM OUT TO SEE APARTMENT
BUILDING. SHE CARRIES CLOTH
GROCERY BAG.

4. 1 sec
SEE HER WALKING LOOKING AT
PHONE

5. 3 sec
CUE VOICE OVER: “WHAT WAS THAT
DELICIOUS SOUP I HAD LAST WEEK…”

6. 3 sec
“DO I HAVE FLOUR AT HOME?”
PRODUCTS POP UP AS SHE’S THINKING
ABOUT THEM.

7. 8 sec
“WHAT DO I NEED FOR CHOCOLATE
CHIP COOKIES? WHAT KIND OF SODA
DOES BRAD LIKE? WHAT AM I COOKING
FOR DINNER?”

8. 2 sec
SHE INTERACTS WITH APP.

9. 2 sec
EVERYTHING FLOWS INTO PHONE
(ANIMATION).

10. 2 sec
SHE SMILES AS THE CHAOS
DISAPPEARS, REPLACED BY HIS
THUMBS UP.

11. 1 sec
WE WATCH HER CONSULT THE APP AS
SHE SHOPS.

12. 1 sec
PUTTING AWAY THE GROCERIES

13. 1 sec
HER HAND REACHING UP TO FILL A GAP
IN THE PRODUCTS ON THE SHELF.

14. 4 sec Chaos Controlled.
SHE FINISHES PUTTING AWAY THE
GROCERIES. SHE RELAXES WITH TEA
AND A SATISFIED SMILE. VOICEOVER:
“CHAOS, CONTROLLED. CHECK.”