10. Lack of casual dining segment competence. The Salsa Rio Grill & Salsa Bar, a 115-seat restaurant serving Mexican and Southeastern foods, was Taco Bell’s, whereas Pizza Hut Café was Pizza Huts’ casual dining trial. Both were unsuccessful and have been closed in a year. The reason could be that casual dining restaurants are more expensive than quick service restaurants. The brand images of Pizza Hut and Tacho Bell were not just enough to convince the customer to pay more
11. Bargaining power of B2B customers (franchises) are high, because in terms of new methods, franchises act concerned as they main interest is their own revenue, not PepsiCo’s
12.
13. As there is %33 and %31 increases in operating profits between 1991-1989, PepsiCo could focus more in international restaurant market rather than local.