Watch the webinar here: https://www.barclayjones.com/blog/2020/06/recruitment-marketing-in-the-coronavirus-be-a-hero Covid19 has created one hell of a distraction in the recruitment industry (if ever that was an understatement!) I've been talking about the colouring-on department (aka Marketing) for some years now, and was delighted when Simon from Members Only invited me to speak to his community of recruitment leaders and marketers. Green shoots are starting to show, though it remains a challenging time. Recruitment Leaders: You need to make marketing drive your sales pipelines, but either have no marketer, have a furloughed marketer or perhaps a marketer working from home. Marketers: Whether you have been furloughed, or are working from home, you’ll need to stay skilled and add value to a distracted sales team in your recruitment business. Perhaps you've been made redundant - now more than ever, your skills need to be your focus. I talked about my ideas to help you focus on the immediate future of your recruitment business, and recruitment marketing job – and how marketing can add genuine value to sales pipelines. Are you a: Recruitment Leader who needs marketing tactics to help boost your pipelines as the economy begins to restart? Recruitment Marketer who has either been furloughed or are working from home and needs tactics to turbo boost sales pipelines either now, or when you get back to work? Recruitment Marketer who has been made redundant and need to up-skill and improve your value to new employers? It’s time to focus on positive and effective methods to help you make a difference to your '3Cs': Candidates, Clients, and Colleagues. Oh, and you need to remain focused on what marketing can and should achieve – the 4th 'C' - CASH! Key takeaways: How can sales and marketing work together and be smart in this turbulent time – especially when you are all geographically disconnected and working from home? How, as a furloughed (or even “redundant” marketer) can you stay focused on your profession and how it can genuinely add value to a distracted / stressed recruitment sector?

7. Look out for
HIIT – then
contact me to
get them

17. CHAT
Kids

35. 50% of buyers (candidates?) choose you if
respond first. Yet more than 50% of companies
take 5+ business days to respond to new calls.
80% of calls go to voicemail, and 90% of first-
time voicemails are never returned.
16% of converted leads are contacted by the
6th call