2. It’s TV…
even on your SmartPhone
Television reaches large audiences (even in the post-network
era) and communicates
• Ideas
• Values
• Morals…
Television is easily accessible and potentially “cheap”.
3. Post-Network Television
• Multi-Channel Transition
• Fragmentation of Audiences
• Expansion of programmable hours
4. • Who gets to tell a story,
on which platform?
• Which stories appear on
what channel?
• How do audiences work
with the stories
presented when there is
so much to choose?
5. Phenomenal Television
• “current” topics and themes (seen often)
• The “kind” of outlet for a program
• Brand (station/showrunner/genre)
• Water-Cooler programs
• Cultural Capital upsetting the norm
6. It’s not a Movie, it’s TV
All forms of televisual storytelling…
• Are build on the premise of interruption
• Require (at different levels) knowledge of
characters and/or plot for full enjoyment
7. Series:
• Form inherited from radio
• Multiple Protagonists
• Exposition reduced via repetition and consistency
• Form of interruption affects the internal act structure
(climax/resolution)
• Not all forms of narrative basis resolved at episode’s
end maintaining counterforce(s)
• Core “enigma” remains open for ongoing viewing
8. TV
• Electronic Public Sphere – Mega-Events
• Subcultural Form – Niche Markets
• Window to Other Worlds – Interloping
• Gated Community – UGC / Fan
communities /
personalized viewing schedules
9. Transmedia Storytelling
• Supplementing the TV/series/serial narrative
on another platform (NOT spin-off, ads, etc.)
• It enhances the storyworld, adding extensions
• Affects series (and serial) narratives in varying
degrees “Office” vs. Defiance”
10. Next week on…
• The TV Series
• The Primetime Serial
• TV Genres
• Web-TV?
• Transmedia
Storytelling
