corporate accountability and responcibility

2. MARKETING MANAGEMENT
CORPORATE
ACCOUNTABILITY
AYUSHI GUPTA
M.COM

3. Content
INTRODUCTION
CAUSES
ACCOUNTABILITY TOWARDS:
1. SHAREHOLDERS
2. EMPLOYEES
3. CUSTOMERS
4. GOVERNMENT
5. SOCIETY
ARGUMENTS
CASE STUDY: TATA

4. CORPORATE
ACCOUNTABILITY

5. CAUSES
PUBLIC OPINION
TRADE UNION MOVEMENT
CONSUMERISM
PUBLIC RELATION
MANAGERIAL REVOLUTION
EDUCATION

6. CORPORATE
ACCOUNTABI
LITY
SHAREHOL
DER
EMPLOYEES
CUSTOMER
GOVERNM
ENT
SOCIETY

7. FAIR RETURN ON INVESTMENT
SAFETY OF INVESTMENT
INFORMED PARTICIPATION
INFORMATION ABOUT WORK IN
PROCESS OF COMPANY

8. FAIR WAGES AND SALARY
GOOD & SAFE WORKING
CONDITION
SERVICE BENEFIT
WORKER’S RIGHT
TRAINING PROMOTION EDUCATION
PARTICIPATION IN DECISION
MAKING
HUMANE TREATMENT

9. REGULAR SUPPLY OF RIGHT QUALITY
GOODS AT RIGHT TIME AND RIGHT
PLACE
REASONABLE FAIR PRICE
SUPPLY GOODS – CLASS, TASTE &
PURCHASING POWER
SERVICE-PROMPT, ADEQUATE &
CONTINUOUS
ADVERTISEMENT –TRUE & FAIR
AVOID UNETHICAL & UNFAIR
PRACTICES

10. TO ABIDE BY THE RULES OF
GOVERNMENT
PAY TAXES
AVOID CORRUPTING
SERVANTS
FAIR TRADE SERVICE
AVOID MONOPOLY
AVOID CONCENTRATION OF
ECONOMIC POWER

11. STOPE
BEST POSSIBLE &EFFICIENT USE
OF SOCIETY’S RECOURSES
MAXIMUM EMPLOYMENT
KEEP ENVIRONMENT HEALTHY
CONTRIBUTE UPLIFTMENT
AVOID ANTI SOCIAL & UNETHICAL
PRACTICES
IMPROVE- HEALTH, EDUCATION &
CULTURAL LIFE

12.  FAVOR:-
 “BUSINESS ORGANIZATION ARE PART OF THE SOCIETY AND HAVE TRO SERVE
PRIMARILY ITS INTEREST RATHER THEN WORK FOR THE NARROW ECONOMIC
GAIN.” -PAUL SAMUELSSON
 AGAINST:-
 “BUSINESS HAS ONLY ONE RESPONSIBILITY TO MAKE PROFIT.” -PROF. MILTON
FAVOR-
MORAL SATISFACTION
LONG TERM SELF
INTEREST
ENVIRONMENT FOR
BUSINESS
CHANGE IN PUBLIC
INTEREST
SOCIAL NORMS
AGAINST-
VIOLATES RULE OF PROFIT
MAXIMIZATION
COST BURDON
LACK OF ACCOUNTABILITY
LAKE OF SOCIAL SKILLS
INFLUENCING SOCIAL SET-
UP
ADVERSE IMPACT ON

32. REFERENCE
BUSINESSORGANIZATION :-R. C. AGARWAL
MODERN BUSINESS ORGANIZATION;- C. B. GUPTA
CASE STUDY:-1- IOSR JOURNAL OF BUSINESS
MANAGEMENT
2-GOOGLE YOUTUBE