The analysis is based on the primary research done by us. The sample is restricted to the university campus and offices in the area because of time, financial and access restrictions. The main aim of the paper is evaluation of consumers' preference of brand for bottled water consumption.

1. Informal Interviews
• Interview 1:
• Eman Tariq- Graduated- 23 years old
• Preferred nestle because of quality, taste , reliability factor &
marketing
• Interview 2
• Haider Ali Talat- Student- 21 years old
• Aquafina tastes like tap water while nestle seems to be having a
better quality with high minerals.
• Nestle has better product placement and promotion

2. Focus Group Questions
• Identical questions to both groups
• Asked about
• Preference
• Loyalty
• Perception
• Brand Image

3. Focus Group 1
• conducted from professionals employees (bankers) of Askari Bank, Y-block,
DHA.
• A total of 5 males and 1 female
• Both of the bottled water are relatively expensive for a consumer.
• necessity due to sub-standard tap water.
• preferred the Nestle water over Aquafina due to a brand image.
• They related more with the Nestle-advertisements depicting…
• Nestle water recommended by doctors, for children or sensitive people.
• The design of the Nestle water bottled was preferred due to its light
weight.

4. Focus Group 2
• These students included six female respondents and 3 males.
• The students varied in age from 18 to 21 and were regular consumers of
bottled water.
• There was no particular criteria for selecting some particular brand.
• Mostly chose nestle
• Mineral concentration
• Nestle pure life seemed like a premium…
• there were doubts amongst them in regard to if the bottled water was
really processed or not when talking about Aquafina.
• Nestle should come up with flavoured water as well like the lemon and so
on.