Shooterati is a Newly Launched Brand for Shooters. This Ppt provides the Brand Info,Target Group, Consumer Analysis and Social Media Activity.

1. SHOOTERATI
THE SOCIAL MEDIA MARKETING CAMPAIGN

2. SOHNO SHOOTERATI
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BRAND IDENTIFICATION FACTOR AND PRICING
TOPICS
BRAND- SHOOTERATI
POSITIONING AND PERSONALITY
TARGET GROUP
USP
CONSUMER BEHAVIOUR ANALYSIS
SOCIAL CAMPAIGNS

3. SHOOTERATI
SHOOTERATI- THE BRAND

4. SHOOTERATI
THE BRAND
Name: Shooterati
What it stands for: Shooterati Is The First And Only Fashion Brand
For Shooters. We Aim To Glamorize and Excite The Boring Basic
Sport Of Shooting!
Tagline: For the 10.9’ers..
Logo: Shooterati (To be designed)

5. SHOOTERATI
SHOOTERATI- THE CONCEPT

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CONCEPT
• Sports is a very broadly classified term and so are the
accessories related to it.
• An Olympic level sport of Rifle and Pistol shooting has a
big requirement of shooting accessories.
• The accessories available are of basic design and are up to
just the requirements mentioned in the guidelines.
• The shooting attire is not specific, very basic and dull.
• Thus Shooterati is here to cater to the need for a whole
line of apparel and accessories pertaining to shooting
sports.
• All the merchandise is exactly by the guidelines but with a
touch of elegance and style.

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POSITIONING & PERSONALITY
The first and only brand for shooters
PERSONALITY:
• Ambitious
• Confident
• Patriotic
• Street smart

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BRAND IDENTIFICATION FACTOR AND PRICING
BRAND IDENTIFICATION FACTOR:
Logo and design elements related to shooting
PRICING:
• Premium
• Ranging from Rs 1000 onwards.

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TARGET GROUP
All shooter population of India.
Age: 13 to 60
SEC: B+/A

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USP- Personalized and not just Customized!
• Glamourizes the dull boring shooting clothes and
accessories.
• The only brand catering to shooters specifically.
• The matches that happen at various levels, the
acclimatization issues for shooters are very
common. We have a wide range of apparel
suiting various types of climatic conditions.
• The accessories are modified to look stylish but
within the defined rules.
• The Kits and equipment are personalised and
made to order keeping the shooter’s likes and
personalities in mind.

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CONSUMER BEHAVIOUR ANALYSIS
Personality:
• Winning attitude
• Under pressure performance
• Performer
• Likes to prove a point
Surrounding environment:
• Highly competitive
• Busy, always on the run
Family:
• Nuclear
• High earning

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CONSUMER BEHAVIOUR ANALYSIS
Social Media and Internet Habits:
• Highly active on social media especially connecting with friends and
networking amongst fellow shooters
• Internet shopping habits
• Constant window shopper always on the lookout of something
different
• Regular shopper

13. SHOOTERATI
CAMPAIGNS

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CAMPAIGN- FACEBOOK
FACEBOOK- CORE PLATFORM
• Updates about the main Competitions happening around
the world
• Sharing content from similar profiles to generate reach
• Posting Pictures about great shooters in the making.
• Posting and promoting blog posts
• Creating photo albums about history of shooting

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CAMPAIGN- TWITTER
TWITTER
• Live tweets and retweets on major event
happenings
• Promoting links to the blog

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CAMPAIGN- BLOGS
Theshooterati.com- Wordpress Blogsite
• Shooting mantras
• Reviews of various shooting weapons
• Reviews of various shooting products and accessories
• Shooting experiences/ match experiences

17. SOHNO TOATREGREATTI
THANK YOU..